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Yahoo’s Algorithm

Yahoo’s algorithm seems to be affected greatly by these factors (not necessarily in order):

1. URL or domain name
2. Page Title
3. Description (which Yahoo! refers to as the “comment”)
4. Category
5. Site’s Popularity.

So if your keyword appears in the first four locations, chances are good that you get a good listing. The fifth factor seems to be a combination of both link popularity and site popularity; Yahoo! emphasizes on establishing a strong web presence. Newly-launched sites generally have a lot of work ahead of them in establishing a strong presence, as they have not had time to build on this aspect as would have older sites.

Written by SEO Tipster on July 26th, 2005 with no comments.
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