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Posts Tagged ‘Traffic Source’

Using Online Forums To Generate Website Traffic

October 7th, 2011 Comments off

A strategy that works in getting more visitors clicking on a link to visit your website is by using online forums. Regardless of what you are promoting, you should be able to come across at least one forum that covers that niche.

Of course, you need to try to locate multiple, popular forums to use. The more members a forum has the more traffic you will end up getting to your site. This article will explore the best ways to use forums that will help drive traffic to your websites.

A vital point to note when advertising on forums is that your prospective traffic will be coming from more than one source. The first source of web site traffic is generated from within the Internet forum itself. People will come across your link and if it is interesting there is a good chance they will click the link to visit your site. Your visitors are already targeted since they are members of an online forum related to your niche. The second traffic source is as a result of your own involvement in the forum such as making comments or asking questions. Whenever you do this you will be leaving link a which will help raise your search engine rankings.

Now go ahead and look up forums that are related to your own particular niche and register on them. However, don’t go over the top and join more forums than you can handle for leaving comments etc. As a forum member you are given the opportunity to put up your own member profile where you can place a backlink to your blog or website. To speedily get your forum profile back links found by the search engines, a good idea is to ping the URLs of all your forum profiles.

Forum signatures should be tackled next and you should insert hyper linked keywords into them that will take people to your webpages. Having done this every time you comment on the forum the signature with its backlink will be shown too. Still, you will have to realize that several forums will not allow you to add a signature until you have made a specific amount of comments, normally 10, but all forums will require different amounts.

Now all you need to do is to log in to every Internet forum every day and participate in the discussions on the forum. By being an active forum member you will increase the amount of back links pointing to your site which is good for search engine rankings and more members will see your links too. Another thing you will learn is that the forum pages may also get a good ranking in the search engines, so even those who are not members of the forum, may end up finding your links. If you are an active forum member, people will see that you have spoken on a specific topic before which can gain you an ‘expert’ status and give further weight to your backlinks.

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Quick Traffic Grabbing Methods for Brand New Sites

February 13th, 2010 Comments off

Here’s a common dilemma web marketers face, after spending some time and money your website is ready to go. However where is the traffic? You have already optimized your site with standard practise SEO checklist, but where is the traffic. Well if you just launched your site, you might need sometime for Google to index and rank your site before getting any kind of traffic. This wait could take awhile before reaching a huge critical mass where online marketers like yourself reach a breakeven point for your initial site’s investment.

Now as a marketer, you might want to try other means of traffic acquisition to increase the flow of traffic to your new site way before organic traffic kicks in. How you might ask? Let me share 3 methods I normally use for my own sites.

Method 1 – Buying Traffic

This is the fastest way to divert traffic to one’s site. However before jumping into this channel, you should set aside a budget and the maximum amount you would like to bid for per keyword. Failure to do so could potentially make you lose more than the benefits.

Platforms that I recommend for one to buy traffic would be Google Adwords, Yahoo Search/ Bing Search if your markets are targeted at the US. Facebook is also another up and coming platform to use.

These platforms all follow the same basic “Pay Per Click” model of charging advertisers for each click to their website.

Method 2 – Tapping into the Social Stream

These days, social networks and micro blogging platforms are the rage. Sites like facebook and twitter have huge communities of people which could be your potential traffic source. Therefore joining the social platforms and being involved in the conversation would help add another traffic channel to your mix.

One way to draw traffic from these sites to yours would be to find like minded people or your target audience and hang out around their space, either becoming fans or following them on their list. After getting them on your list, converse with them and start adding value to their hang out and they will come to your site in no time.

One of my favourite sites would be twitter as it is easy to join and finding my target audience is pretty simple.

Method 3 – Borrow Traffic

This method has a mixture of paid and free implementation. Let me explain the free implementation first. If you have friends with websites that already have traffic, you could ask them to help you out with maybe a promotional banner, a textlink or place a feature written by you on their site to help a friend out.

If you are in it alone, then you could try using article syndication services. These services allow you to syndicate your written articles to hundreds of webmasters who have similar sites or complementary websites to your business. What’s best these websites normally signed up to be alerted of new content so that they can place them on their site. Besides article networks, you could seek out sites with mailing lists and ask if they accept email endorsements where you provide content for their newsletter and they blast it out to their subscribers.

Now that you have 3 methods of generating short term traffic, here’s a tip on how not to let your efforts go to waste. Before running any traffic acquisition campaigns, make sure you have mechanism in place on your site to help capture all users that land on your site. So having an email capture or a call to action to get users to come back again is a good way of not letting your traffic acquisition go to waste as these users could become your repeat visitors.

Using Forums as a Traffic Aquisition Method – Do it the Old School Marketing Way

February 5th, 2010 Comments off

I know this isnt a SEO topic however as I work on my clients and personal sites, I tend to seek or broaden my mind on how we can generate and get traffic with other marketing channels and means besides SEO or PPC. That’s why I thought it would be good to share these ideas with like minded marketers like yourself.

In this article, I like to cover promoting websites via the granddaddy of social media. What is it? Simple we call them Forums. Forums used to be the social platform where people congigate before sites like friendster, myspace or facebook. These forums are still in existence today and some have good traction that used correctly can help you increase traffic to your site and open up another traffic source. Besides being a traffic source, visitors on a forum can help provide free user reviews and feedback to help increase your site’s usability which helps increase stickness in the long run.

So how should one go about getting traffic from forums?

Step 1 – You have to search and research the forums that serve your niche or website industry. A simply way is to Google for forums that are of use to you. Try “[Your Niche] forums” or “intitle:[Your niche] forums or “[Your Niche] communities”.

Step 2 – Review the top 50-100 results and evaluate which forum sites should you join. Some tips on evaluating to see if the forum site is worth your while – check the lastest post, how recent are they. Are the content in the threads relevant, informative or are they just filled with spam. When was the lastest user registration, is it recent. For forums that are relevant in content and have recency, I would recommend them worth registering for.

Step 3 – Start the conversation, dont just drop your very first post with “Come visit my new site” Do yourself and the community a favour join in the conversation. As a tip your very first post should be at the introduce yourself section or answer a few threads that you are expert in. Do make sure your reply adds value and not put “nice comments”, “I like it”. If you like it, try to explain more about why you like it. By doing so, you wouldnt be seen as a spammer. For sites that allows things like that, you would be better off not posting in them.

Step 4 – Once you have a few posts in your bag, you can stir towards the section that best suits for you to ask questions or promote your site. Some tips would be like “I need your help with a new site that I am launching.”, “Looking for comments”, I have a site that I am launching which has the follow features, feedback would be appreciated”. You can also ask about your navigation, ask about the content, ask about the colours, or whatever else may be bugging you.

Step 5 – Review the comments provided and followup with the thread. Last use the feedback and work into your webiste, also do keep the thread alive as forums tend to push the most recent thread up to the top which is what people normally see first.

With these 5 steps, you should be able to get some forum traffic coming to your site for the initial launch. However don’t expect thousands of visitors from this method as it really is just one of the many other ways web marketers can use to generate traffic to their site. Remember at the end of the day it’s all about getting the ball rolling and anything you can do to proactively promote your web site has to be considered. So best foot forward and get exploring all those forums.