My SEO Tips – Get Insights to Internet Marketing Tips

When you are conducting search engine ranking position reviews has anyone face such a problem, where your competitors are ranking higher with lesser backlinks even though your website is almost similar in size, structure, keywords and Pagerank? If this is you, don’t worry you aren’t alone. Many of us are facing this within our niche. If you are wondering why, we can’t absolutely pin point the cause, but we could try to intelligently turn the tables into our favor.
As a start, I would conduct a SEO review of your competitors and your own site to ensure that you have done all you could for the on page optimization before heading out to off page. But for the purpose of this topic, I would like to assume that all else are equal and only the quality of inbound links to both your competition and your sites are the deciding factor for higher search rankings.
So you will ask how can ensure that the quality of my inbound links are really of quality and they aren’t discounted from providing link juice. The straight answer is you cant sure, but you can use the following checklist to help you determine if the site does add value to link juice.
1 – Check if the site is indexed in Google, no point getting links from a banned site
2 – If the site is indexed, check when the last date of index occurred, the more recent the index it means it does have some value
3 – Does the page have a lot of outbound links, if it has a lot of links you might want to reconsider dropping your link on the page?
4 – Where does the outbound links go to, are the sites considered as good neighborhoods or bad neighborhoods? Again if its linking out to bad sites you might want to move on.
5 – Is the content on the page relevant or complementary to your page? No point getting a link on a page that is totally way out from your site’s topic as it doesn’t help much for SEO or attracting users to click on the link as well
6 – In the past, I would normally advise marketers to pay attention to the PR of the page. But its no hidden secret Google wants to remove PR, so focusing on PR should only be a nice to have instead of a deciding factor for dropping your links on the page.

This is my checklist that I use when I conduct link building, do you have others to add into the mix? Feel free to drop a note below or email us.

Word of mouth marketing is the most cost effective marketing available to any business.  While it is also the most difficult to gauge or measure, there is no doubt,  positive word of mouth marketing is more than effective.

The most challenging part of a marketing campaign that is strictly word of mouth is getting people to talk about your business.  In the information age this is not nearly the mountain climbing issue it used to be.  In fact, it’s quite easy these days. You just have to know the proper venues for doing so.

Well over one billion messages are sent in one day’s time on Twitter, and your business should be contributing its share. Twitter is an instant billboard – A split second public message putting your business in front of the masses to get them talking about you.  Using Twitter effectively, efficiently, and regularly creates a direct relationship between you and your customers, and potential customers. You cannot afford to neglect this opportunity.

The first effort to make before fully launching a word or mouth campaign on Twitter is to familiarize yourself with how it works, the common vernacular used, and the etiquette within the Twitter community.  Next you will begin to build a network suitable for marketing your business.  Twitter has a search engine where you should plug in your business interests, and then you follow the people that show in the results.  Soon you will be followed in return.  Many are very surprised at how quickly a following is built.

Now you’re almost ready to Tweet.  Realize that Twitter is about breaking news and good conversation.  Adjust your promotions accordingly.  Think about what you offer of value to those you want to become your customer, and brand yourself as strongly as you can.  Your best choice is to tweet a blurb about full content you have on the web in another place by posting a link within a personable and interesting sentence about why the reader should visit your site.
You are becoming a part of a community.  Everyone in that community is a potential customer. Use it to your advantage.  Plan out a strategy, and then dedicate some time each day to interact and talk with your followers, and those whom you follow.

This will give the personal Twitter Touch that people love about the community itself.  This is social media, the key word being social.  If you choose not to utilize this aspect of the campaign, you might as well not start the campaign at all.  You wouldn’t think of neglecting customer service anywhere else, so be as diligent to your Twitter customers as you would be to the sales floor.

Finally, a word about gauging the success of your word of mouth Twitter campaign.  Open a free account at Bit.ly and utilize it to your greatest advantage.  With this service you can shorten URL’s to use in your tweets.  This allows you to track how many people actually respond to your tweet by clicking on the link.

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