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Posts Tagged ‘Online Marketers’

Important SEO Tips For Online Marketers

October 15th, 2011 Comments off

Search engine optimisation (SEO) is extremely important to online marketers. The number of sales that these internet marketers make depends on the amount of traffic that is sent to their websites by the search engines. These sites will have fewer sales if the customers are not able to find the sites. That is why internet marketers really need to concentrate on this aspect of their business. Below are just a few great search engine optimisation tips which will benefit online marketers.

One of the best advantages for online marketers is a good landing page that has been designed well. This is the page that should be used to showcase all your products in order to entice potential customers. It is vital that this page gets as much benefit from SEO as possible so it is very important to spend a lot of time on it.
Use YouTube videos to link back to your website. These not only give you the opportunity to tell people more about your services, but they also help you create a brand. These videos can be about your products or you may want to provide informative videos about a relevant topic. Remember to ensure that your link is added to the video so that customers will be able to locate your site.

It is vital that you keep on adding fresh content to your website. A lot of people will have a blog section where they will do this. You should add new posts at least twice a week and these should have SEO friendly titles and benefit from keywords. It is also worth putting the effort into it to ensure that you provide quality posts that actually benefit your reader.

If you are serious about getting the best results you will want to hire an SEO expert to evaluate your website. In order to make money, you may have to invest a little bit so think about it carefully.

Almost everyone that owns a web site is aware of the main advantages of having SEO. SEO firms may help you with your website by many means, and some of these are article marketing. Don’t play Russian roulette with your site, so get an excellent SEO company in to help. But SEO is only part of the equation, web hosting are also important.

Special Strategies For Testimonials And How To Get Yours

August 19th, 2011 Comments off

If you have been in IM even for a little while, you hopefully know the value of good testimonials. Very few people want to be out front, and that is why there is security in numbers which is what testimonials are all about. However, one problem that online marketers often face is getting testimonials from their customers. The following article addresses this problem and shows you how to combat it.

Providing a small selection of offers will usually have the effect of producing variety with your visitor demographics. Just one possibility is discovering there are micro and macro niche audiences represented on your site. For instance, one of your products may be aimed at solving one problem, while the other could be a membership site on a different sub-topic. Keep in mind that when you begin gaining testimonials and feedback, try to keep things logical and organized. Instead of using broad comments/feedback, go targeted for every product to make a bigger impact.

If you really want to knock people for a loop, then do all you can to get video testimonials. The emotional impact is just so much greater there is almost no comparison. You just have different options with greater power available with the video medium. Video testimonials create a more real and sincere atmosphere in the minds of those who watch them. You will find written testimonials still used more often because it is more difficult to get a video testimonial. If you can get a video testimonial, then avoid dragging it out, and any video you can get will help. If the video you receive is lengthy, carefully edit it so you do not raise suspicion. Videos always have a higher perceived value, which gives you an edge over the competition.

Your testimonials are valuable, so avoid placing them somewhere unlikely to be easily seen. As you can easily imagine, the only efforts you will be hurting will be your own. You can place them in your sales copy or in your side bar columns or on their own page. You can place them according to where you think they will make the biggest impact. Check out your server awstats log, and then see where most of your traffic is going and use them there. You very simply will have a tough time cracking into a market if you do not gain testimonials. You will never get any where if you do not take the initiative to acquire feedback and customer comments. Go ahead and start applying the tips that we discussed here so that you’re able to get quality testimonials to your site on a regular basis. As always, every customer feedback and testimonial must be real and derived from actual results.

Draadloze headsets and Goedkope Brandblusser are a couple of online sites the article writer manages.

Quick Traffic Grabbing Methods for Brand New Sites

February 13th, 2010 Comments off

Here’s a common dilemma web marketers face, after spending some time and money your website is ready to go. However where is the traffic? You have already optimized your site with standard practise SEO checklist, but where is the traffic. Well if you just launched your site, you might need sometime for Google to index and rank your site before getting any kind of traffic. This wait could take awhile before reaching a huge critical mass where online marketers like yourself reach a breakeven point for your initial site’s investment.

Now as a marketer, you might want to try other means of traffic acquisition to increase the flow of traffic to your new site way before organic traffic kicks in. How you might ask? Let me share 3 methods I normally use for my own sites.

Method 1 – Buying Traffic

This is the fastest way to divert traffic to one’s site. However before jumping into this channel, you should set aside a budget and the maximum amount you would like to bid for per keyword. Failure to do so could potentially make you lose more than the benefits.

Platforms that I recommend for one to buy traffic would be Google Adwords, Yahoo Search/ Bing Search if your markets are targeted at the US. Facebook is also another up and coming platform to use.

These platforms all follow the same basic “Pay Per Click” model of charging advertisers for each click to their website.

Method 2 – Tapping into the Social Stream

These days, social networks and micro blogging platforms are the rage. Sites like facebook and twitter have huge communities of people which could be your potential traffic source. Therefore joining the social platforms and being involved in the conversation would help add another traffic channel to your mix.

One way to draw traffic from these sites to yours would be to find like minded people or your target audience and hang out around their space, either becoming fans or following them on their list. After getting them on your list, converse with them and start adding value to their hang out and they will come to your site in no time.

One of my favourite sites would be twitter as it is easy to join and finding my target audience is pretty simple.

Method 3 – Borrow Traffic

This method has a mixture of paid and free implementation. Let me explain the free implementation first. If you have friends with websites that already have traffic, you could ask them to help you out with maybe a promotional banner, a textlink or place a feature written by you on their site to help a friend out.

If you are in it alone, then you could try using article syndication services. These services allow you to syndicate your written articles to hundreds of webmasters who have similar sites or complementary websites to your business. What’s best these websites normally signed up to be alerted of new content so that they can place them on their site. Besides article networks, you could seek out sites with mailing lists and ask if they accept email endorsements where you provide content for their newsletter and they blast it out to their subscribers.

Now that you have 3 methods of generating short term traffic, here’s a tip on how not to let your efforts go to waste. Before running any traffic acquisition campaigns, make sure you have mechanism in place on your site to help capture all users that land on your site. So having an email capture or a call to action to get users to come back again is a good way of not letting your traffic acquisition go to waste as these users could become your repeat visitors.