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One of the best things about using a social media networking tool like Twitter is that it it works to get your message out in real time. And this is exactly how Twitter marketing can help build your business. Go ahead. Log onto Twitter right now and see how many people are on there right now. Wait a few hours and log on again. Notice anything? At any moment, there are literally thousands of people on Twitter reading and tweeting about a myriad of topics. In fact, the enormity of the Twitter database would allow you to find tweets on any current event anywhere in the world. There have been times when people found news faster on Twitter than on Google News. The brilliance of Twitter is that it is designed to mesh perfectly with today’s culture of brief interaction; it is limited to 140 characters, just like text messages, and allows users to succinctly express their thoughts on a matter. If you’re looking for ways to promote your product or service, here’s how Twitter can help you. Just like with other targeted marketing campaigns, you can focus on specific keyword searches by Twitter users and offer them a response back about your product or service that will fill their need. And so in an instant, you have an edge over your competition, since you can deal directly, and instantly, with these potential customers. Read on to see the many powerful advantages of Twitter to you as an internet marketer. There is a huge buzz around the newest keyword tool and you can learn about it at this IMEye site.

A visible benefit of Twitter is that it lets you kick off conversations with other people very easily. Twitter, which is a micro blogging platform, makes it simple to shoot new posts, which are similar to blog posts. If you sport a sufficiently large number of followers, you will see replies to your post roll in instantly allowing you to enjoy real time communication with your customers. Forget everything you’ve ever learned about marketing in the past – social networking makes it easy to brand your business and get information to your target audience in seconds. Twitter is also a great way to build solid relationships with colleagues, fans of your brand or service, as well as an excellent platform for solidifying customer relations. One of the easiest ways to attract interest towards your product/service is to ask questions. Just the act of posting a question will generate a tremendous onslaught of tweets and people leap to put in their thoughts on the topic. This will open the door for people to interact with you on your topic. It may surprise you that many of the largest corporations are taking part in these new marketing strategies and it is more than just small businesses and individual entities that are using Twitter for their advantage.

If you have coupon codes or promotional offers, you can utilize Twitter to spread the word and increase brand recognition for your product and service. Everybody loves a bargain and if yours is something special, don’t be surprised to see Tweeters re-tweeting your post to their own contacts – and on and on it goes. It won’t matter what type of promotion you’re sending out, if your target market is appreciative they’ll find helpful ways to thank you for sharing it. It doesn’t take a large corporation with a full-scale promotions department to achieve this kind of success – any size business can use this strategy to their advantage, if they know how. Find out what all the internet marketers are talking about right now at this IMEye review page.

Ultimately, if you’re looking for long-term success with this type of marketing, you’ll have to make the effort to build a base of loyal Twitter followers. It is important to make sure that these new followers are in line with your target market. Use Twitter the smart way and see how quickly you see the difference in your bottom line.

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This post was inspired by revisiting some of the old tools I used in the past and I thought why not pay a visit to memory lane on some of the tools and sites that brought online marketing to where it is today.  Do note – this is just a small list of random tools that came to my mind at the point of writing, so I know there would be others that I missed out.

Keyword Research: GoodKeyword tool, this is a free keyword tool where one can conduct keyword research. The data is pulled of overture, but since overture is pretty much not maintained I guess the tool wouldn’t be that useful.

Competitor Analysis: Alexa ranking at one point in time was the only place where we could openly get competitor stats for free. The toolbar helped tracked user behavior and how many people visit a particular site. However as the data is skewed towards individual who had installed the toolbar many had question the accuracy of the rankings.

Site Indexing: In the past when launching a new site it used to take about months to get the search engine spiders to find your site. One of the tools Google came up with to help them be aware of which sites are new would be the Add URL page. Found here – www.google.com/addurl.html. These days Google can index your site in hours, so no need to manually submit your site anymore.

Search Engine Rankings: DMoz.org the webs open source directory. It was known as a source of authority, getting listed here means you have a very powerful inbound link to your site. Ran by volunteers, the site was the crazy for many webmasters and SEO professionals. These days, it’s more like a forgotten site where having a link is good to have.