YouTube Rental Is it Going to be a Killer Model for the Site?
Read an article coverage on Webpronews.com about YouTube testing a new video rental feature on its site. Publishers can know have an option to either rent their clips or make them ad supported. What this new rental feature allows publishers to do is set rental pricing, duration and IP target geographies in terms of who can view and who cant view. These features are good for YouTube in terms of supplier relations and monetization. Now Youtube has a revenue model that suppliers are familiar with and are more willing to place their content on.
Now the only thing I wonder is if this catches on, would it kill companies like Netflix who predominately does dvd rentals by mail, after all YouTube has the support from Google infrastructure to bring cost down. I guess only time will tell.
(FYI – netflix is focusing on web streaming rentals as well)
Would if when this video rental feature comes out of testing would Google have a platform to allow independent film makers rent their video wares as well, it could open up a whole new stream of content boom in YouTube.
Photo Credits – Yuya Tamai