Here’s some of my findings to the above question. Having a keyword in the domain helps initially, but its not the end all, as you would need good content and good inbound links in order to rank well on the search engines. As many of us have heard content is king. With good keywords and optimized content, one can rank high for a long time as your website is fundamentally strong.
An example would be if you enter computers in Google (http://www.google.com/search?num=100&hl=en&q=computers&btnG=Search) you will see that Apple and Dell turns up within the top 3 positions. There isn’t a computer keyword but the content and associations given to the websites helped determined the rankings.
Written by SEO Tipster on June 27th, 2007 with no comments.
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SEO or Search Engine Optimization is the process of increasing the number of visitors to your Web site by ensuring that it is ranked high in the search engine results. SEO works on the fact that the higher is your website’s search engine ranking, the higher is the possibility of visitors to your website. SEO involves selecting and optimizing your website for specific keywords and key phrases that are searched for frequently on the Internet. A good SEO work ensures that when a user searches for your keywords or phrases, your website is among the top results.
For instance, run a Google search on the keyword “bath accessories.” Next, open the http://www.bizrate.com/bathaccessories/ website, which is at the top of the Google search results. Now, in your Internet Explorer, select View > Source. In the notepad file that opens, check the keywords and phrases listed with . The site is optimized for these keywords and phrases.
Written by SEO Tipster on June 26th, 2007 with no comments.
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SEM or Search Engine Marketing describes the tasks performed to use various search engines to promote and market a website. SEM involves researching specific keywords and key phrases to optimize the website with, submitting the website to various directories and search engines, and using various Pay per Click (PPC) tools to promote the website. The main purpose of SEM is to improve your website’s search engine listing so that it gets maximum exposure.
For example, you may choose to launch a website to promote a new baby product. To ensure that you get genuine visitors to your website, you will need to perform research on the keywords for which to optimize your website. You may also choose to sign up a few affiliates and look at the benefits of PPC advertising. All these activities that you will perform are the part of SEM.
Written by SEO Tipster on June 26th, 2007 with no comments.
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Increase Your Google Page Rank!Page Rank. We all know what is. We all want to rank higher. Higher rankings mean a lot of things to a lot of people. To web masters it means achievement. They have accomplished a move in the right direction. A high page rank to a website owner is money in the bank. It is also an impressive accomplishment. To other website owners your page rank may be a source of envy.
To Google your page rank means quality, importance and relevancy. It lets Google know you are a viable resource and a valuable asset. Google takes your Page Rank and combines it with their text-matching techniques. This, combined with a page’s content and the content of the pages linking to it, determines if your site is a good match. So, a higher Page Rank will certainly help you on Google.
As for surfers. Most of them could care less about your Page Rank. In fact, many of them don’t even know what it is. However, those that do use it in a different way. Some use it as a way to unofficially gauge your credibility.
Ok, I am sure you’ve been wondering when I was going to tell you about how to achieve a ranking like I did. I went from a 0 Page Rank to a 5. Now, mind you, I did not purchase any links from high ranking sites, or any sites for that matter. I did not launch a link exchange program. I did exchange links with about five directories related to my site’s topic, but that was it. Actually, 97% of my links are all one-way links (links pointing to my site).
So, how did I do it? Any ideas? If you know SEO you may already know the answer. Link Farms? Of, course not. We know Google will frown on that method. Did I design or optimize sites and add my URL? Hmmm..Yes! However, that is a small percent of the success. SEO companies don’t usually add their URL to sites they have optimized. Ok, so what else?
Content? Yes, content is king as always. Content is what was used to help boost my ranking. But how?
I create articles. These are quality articles, just like the one you are reading now. These articles were not generated from any program. I authored the content from my own knowledge and researched over 100 web sites that accept articles in my area of expertise. SEO happens to be a very popular topic. These sites agree to post my articles on their site, along with my url(s). Many of these sites have a decent Page Rank of their own. Their rank will transfer over to my site. Also, as time goes by, those articles will have a PR effect of their own which will transfer to my site(s). Don’t forget, other people may pick these articles up and use them on their site as well. They will also include my URL(s) on their sites. Now, if I do 100 sites a week times four articles a month, that’s at least 400 articles a month. The last Google update was 86 days, the longest has been 111. That could lead to 1200 or more links between updates. What will Google think about all these links at once? They’ll love it! Content, quality, one way links. I also promoted my blogs and my website in some of my articles. This way, they too have their own PR generating effect. They also link to my site and my site to them. This, in turn, increased the PR to them as well. At the time of this article and the most recent Google update, one of my blogs went from 0 to 3 and the other 0 to 4 all in the same update.
These tips should help you increase your page rank. The hardest part will be creating content related to your field and finding sites that will post your work. You can always hire writers and/or article submission services. Here’s to the next Google update. Cheers!
Joe is owner of http://www.mr-seo.com check out his site for a FREE SEO site Evaluation. You can read the latest SEO news on his blog http://mrseonewz.blogspot.com/ to read more of his articles visit http://mr-seo.blogspot.com/
Written by SEO Tipster on June 9th, 2007 with no comments.
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Some very early users of the Internet - not the worldwide web as we know it today - but the Internet from the early 1980s, will have heard of, and likely used, Usenet. This was the collective name applied to text-based electronic bulletin boards that were used to communicate in the days before the web and email existed, and that are still in use today. The Usenet posts were first collected and organized for worldwide web use in 1995, by a company called Deja News. In 2001, Google bought Deja News and applied their considerable search expertise to Usenet posts. The result is Google Groups.There are well over 30,000 Google Groups today. These are hosted on servers all over the world, and Google Groups provides a browser-based interface to them, as well as creating searchable archives. From a very clean interface, users may search any of the various subsections of Google Groups. In the same way a clothing web site may be divided into sections for men’s, women’s, and children’s wear, Usenet is divided into sections such as biz (business related), comp (computer related), humanities (art, literature related), and so on. From there, subsections may be divided into more specialized sub-topics where necessary.
Sadly, many Google Groups are now spammer hangouts more than anything else. Widely available web access and programs that can automatically post to thousands of newsgroups in just a short while have destroyed much of the original spirit and usefulness of the Usenet groups. And parents need to know that on some sections of Usenet there are some very inappropriate topics that have been started over the years, so they should exercise due caution in protecting their children from those sections.
For those who don’t mind a bit of digging through the virtual trash can, there are still many, many useful and active Google Groups, full of friendly, helpful people, so be sure to check out this often-overlooked resource.
About The Author
Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.
Written by SEO Tipster on June 6th, 2007 with no comments.
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For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, that’s one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource.”Keywords” for use in your Meta tags are probably the least influential element in search engine optimization these days. However, hunting for keywords still seems the most popular use for Wordtracker. After all, it contains over 336 million queries within its database, which is no older than 60 days. An SEO can spend long periods of time doing research and hunting for keywords. But let’s really try and get our minds around the keyword hunting issue for a minute, and I’ll explain a few other tips for using Wordtracker.
Identify your target audience’s “surfing behavior” Is there any greater discovery than having an understanding of a target audience’s “surfing behavior?” It’s like a light coming on in your mind. It’s like flipping on a switch to an idea generator! Wordtracker will give you absolutely AMAZING detail if you take time to think about it laterally and outside of the context of just a “keyword hunt.”
Later in this article, I’ll explain how you can use WordTracker to identify your audience’s surfing behavior.
Move beyond the “keyword universe” function.
In speaking with many search engine optimizers, I have learned that so many seem to get stuck in the “Keyword Universe” feature. The ability to generate lists of keyword phrases using the built in thesaurus is nice, but you must not get stuck there and let it do all the thinking for you. As you move on to discover other features within Wordtracker, you will also have the opportunity to perform a “comprehensive search” or an “exact search” or utilize the “top 1000″ report.
Tips to identify human behavior?
Where you’ll find most of your “revelations” or “insights” are in the “comprehensive search” feature of Wordtracker. Try entering one part of a search phrase and letting “comprehensive search” figure out the best “full use” of the phrase. Another technique I like to use is to examine the top reports for a “high performance” keyword or topic related to my client and then cut and paste it into comprehensive search to get streams of currently “hot topics.” I define a hot topic as a popular topic in high demand, which may also have lists of related keyword phrases also in high demand.
Let’s study a real life example . . .
Now let me give you a recent example of understanding behaviors. I wanted to pull additional traffic into a site selling baby furniture. The site sells strollers, baby furniture, cribs and other baby products. The client explained that they wanted me to find ways to pull in their true audience. Sometimes you’ll discover the true audience is not what it first may seem. By true audience….I mean “targeted audience” or the folks most likely to “BUY” or “respond” to the Web site.
If you just think only in “keywords” mode, you may miss this.
Performing a comprehensive search within Wordtracker by typing in the word “baby,” Wordtracker returns interesting results. Do you know what I learned? The target audience for baby strollers is NOT people who have babies! You heard correct. The “true audience” for those buying strollers and baby cribs ARE NOT “folks who have NEWBORN BABIES!” Here is the catch….if you are targeting folks with newborns, to sell them a stroller….you’re too late! The true audience are people who are “soon to become parents.”
Once Mom and Dad know a new family member is on the way, they start buying BEFORE the baby arrives. Better yet…often it’s not even the parents who are buying…it’s the grandparents. Perhaps you have pages scoring tremendously well for things like babies, strollers, cribs and baby furniture…… but now your client wants even more.
Here’s an example strategy:
One behavior of the true target audience which I discovered by using Wordtracker was as follows. As I entered the term “baby” into “comprehensive search,” the first thing I noticed was the top phrase “baby names” which had been requested on major search engines over 34,350 times in the last 60 days. It became very obvious when I noticed the incredibly high demands on major search engines for the phrase “baby names,” or how about “meanings of baby names.”
This was indeed like a light coming on! I thought, imagine this, “soon to be parents” are researching their unborn child’s name by using the Internet. What better time to connect with folks than before the baby is born.
Finally, build a strategy based on the identified behavior
Suppose we were to build a little library of themed pages right into your client’s site to attract the TARGET audience. They are searching for baby names so it is essential that this is what you MUST give them. Give them lists of baby names to choose from, right? Don’t ever trick your audience or they will simply never buy. Give them exactly what they are looking right up front. In this example, you could create pages that offer baby names and meanings of baby names AND subtly offer a few product listings or links to your client’s store front. It is essential that you always provide content related to their search first, and then you might offer some links to other appropriate products within your client’s site.
Test these unique ways for using Wordtracker yourself, and learn how effective they can be.
Good luck!
About The Author
John Alexander is the Co-Director of Training of Search Engine Workshops with Robin Nobles. Together, they teach 2-day beginner, 3-day advanced, and 5-day all-inclusive “hands on” search engine marketing workshops in locations across the globe. John also teaches online search engine marketing courses through http://www.onlinewebtraining.com, and he’s a member of Wordtracker’s official question support team.
john@searchengineworkshops.com
Written by SEO Tipster on June 6th, 2007 with no comments.
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It’s no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site ? as 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies is the difficulty they face sifting through conflicting information and hyperbole! Here is my top five list of myths that need to be run to ground.Big Picture Myth One ? Search engine ranking leads are not as good as those which originate from other forms of traditional marketing (print, direct mail, PR, etc.) ? this is absolute hogwash, the truth is many agencies don’t have a clue about s/e ranking, so they push their clients to ignore this form of advertising. They simply don’t want to recommend anything they don’t understand and/or utilize an interactive marketing vehicle that requires a blend of very specialized technology and processes.
We’ve in fact found just the opposite when we’ve analyzed s/e traffic versus other types of leads for our clients; i.e. search engine traffic can be much better, as it is comprised of individuals who are actively seeking info, not just people whose curiosity has been piqued by an eye-catching publication ad or press release. And, when we’ve analyzed the data by tracking leads via a landing page (on a web site) we’ve discovered that CPL (cost per lead) numbers can be much lower for s/e ranking than other more traditional marketing methods.
Big Picture Myth Two ? Effective s/e marketing can be done in house ? this is rarely the case, the sheer complexity and online competition (digital warfare!) for rankings makes this extremely difficult for most companies. Based upon our analysis over 73% of corporate accounts don’t understand the basic fundamentals; i.e. how to properly use keywords, meta tags and titles and worse, don’t submit their web sites to top tier Directories (Yahoo, LookSmart, OPD) and the hundreds of second tier directories.
Most companies delegate the s/e submissions to the webmaster or web site development staff and they just don’t have the time to understand the daunting complexities required to generate page 1-3 rankings - or to stay abreast of the shifting submissions and ranking criteria standards, as modified monthly by top tier search engines. And, in many companies the s/e ranking is added to the over worked webmaster’s tasks purely as an afterthought ? as opposed to being addressed formally by the marketing department, with dedicated personnel and a budget.
Big Picture Myth Three ? off the shelf software that submits a site to thousands of web sites and presents snazzy reports can do it all. This is so inaccurate and nothing can be further from the truth ? it takes a tremendous amount of labor and time to identify keyword sets (not just words), optimize the content for these keywords, submit the pages while obeying the rules of the road and then continually analyzing rankings and tweaking to maintain and drive rankings (web site visibility).
Software can certainly help to automate some facets of the process and be used for back end analysis ? but you can’t expect any application to make the job easy, there is too much inherent complexity in the processes. And, competition for keyword sets is fierce ? as there are an estimated 5-10M registered domains (the numbers vary widely) with 60K new domains being registered every day.
Big Picture Myths Four and Five ? Any page listing will help to drive traffic to a web site ? this is another misconception. If you are aren’t achieving page 1-3 rankings then your wasting a great deal of time and resources ? most people never drill down below these pages. Another common mistake is trying to achieve s/e rankings for a specific URL or product ? if people know the name of a company or product they will find your web site easily, it’s a waste of resources to optimize for these specialized terms in 80% of most cases.
About The Author
Lee Traupel has 20 plus years of business development and marketing experience - he is the founder of Intelective Communications, Inc., http://www.intelective.com, a results-driven marketing services company providing proprietary services to clients encompassing startups to public companies. Lee@intelective.com
Written by SEO Tipster on June 5th, 2007 with no comments.
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We all know, that in marketing your website online, keyword research is a very important factor for webmasters or website owners to rank their websites well on the search engines. If you are facing problems on which program to your for your keyword research, you could either go to inventory.overture.com to check out the latest search frequencies or you could give Keyword Elite a try.
What is Keyword Elite?
It’s a Powerful New Keyword Software that gives users The Exact Keywords To Earn An Extra $8,265 From Google Adwords, All On Complete Auto-Pilot! Click to see Full Proof on the system…
What others are saying…
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Like to Find out more about Keyword Elite?
Written by SEO Tipster on June 4th, 2007 with no comments.
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Every webmaster would like to see his/her website to be the number 1 search result returned in search engines. A number 1 spot in Google pretty much guarantees loads of traffic to a website which can then materialize in high revenue for the website owner.
To reach that number 1 spot search engine optimization (SEO) is the tool webmasters have to use in almost every case. Several books have been written covering search engine optimization. Hundreds of websites cover the topic and give loads of advice. There is so much information about this topic - it’s almost impossible to digest. Webmasters have all they need available at their hands at any time and also share the knowledge. Google (as an example) changes the rules all the time and missing out on these things can mean that a website drops down to the bottom of the search results delivered on any given search. The hunt for the best search engine optimization results is on 24 hours a day, 365 days a year.
As with anything there will always be people who go a step too far. Search Engine Optimization is no exception. You’ve got the Black Hats who do use every legal or illegal trick to increase their website’s search engine ranking and you have the so called White Hats who play by the rules and only use legitimate SEO tools and tricks. And then you have people who just over-do it. They build their websites completely optimized for the search engines but seem to forget about the user in the end. These websites are stuffed with keywords and phrases all over. Navigation and presentation of content is optimized for the search engine but they seem to completely forget about the human factor. Yes, driving traffic to the website from search engines is great. But what if the site is difficult to navigate for the visitor because it is optimized for a search engine and not for usability? A website not meeting the needs of humans is set up to fail.
Having the number 1 spot in a search engine will not materialize in higher profits and revenue if the site does not meet basics requirements for humans to a) navigate the site properly and b) to be able discover what they are looking for in an easy way. Articles stuffed with the same keywords over and over again are hard to read and the information the user is looking for is difficult to extract. Links to sub-pages covered under keywords over and over again will make it difficult to even get to the information the user is looking for. The user experience will be disappointing and will lead to the user moving on to other sites that are able to deliver information in an appropriate way. There are other webmasters who are able to achieve high search engine rankings and still offer satisfying experiences for users on their websites?
So, if you are a webmaster - will you optimize your websites for search engines or for the user?
About the Author
Christoph Puetz is a successful entrepreneur and international book author. Examples of his search engine optimization work can be found at Web Hosting Tutorials, Highlands Ranch and at Credit Repair.
The article can be published by anyone as long as the resource box (About the Author) is posted on the website including the links. These links must be clickable.
Written by SEO Tipster on June 4th, 2007 with no comments.
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When exploring good keyword choices there are several steps one must consider. The most important step is putting your self in the shoes of the type of customer you want to target. Just make a list of the keywords or phrases you think that customer would enter into a search engine or directory when searching for your company or site. A good tool is WordTracker.com which will help you brainstorm different key phrases. Ask friends and associates which words they would use to search for your site on the internet, if they were looking for a site similar to yours.Brands -
If a brand applies, include more specific brand names that are applicable to your site or type of business. If you offer a service, then try to offer service brand names when ever possible. Legally, you should put a registered trademark (? or trademark (?) symbol after the names when ever mentioning trademarked names on the page.
Concepts -
Include concept type keywords. An example would be “Athletic Gear” Since this would be what a sports company might be selling.
Company Names -
If your site offers a product from a well known company with brand recognition, include that company name in your keyword. Rid on the popularity of that company, why not? You’re selling their product, correct? If that company has a good reputation and brand loyalty then this would only help in adding consumer confidence in your site even more.
Quality -
Your keywords may only bring up poor quality type web sites that your core audience may have no interest in anyway. Try to focus on words that will bring in quality visitors to your site who will stay long enough to search your site for information regarding your product or service. Unqualified visits are not only a waste of your visitor’s time but also a waste of your time. You wouldn’t want to be barraged with unqualified emails regarding your product if it’s not what your site is trying to sell.
Your Company Name
Unless your company has a well known brand name such as Nike or Ford Motors, it’s generally less important to emphasize the company name as a keyword. A go around for this is to create an “About Us” page that focuses on optimizing your company name several times as the keyword on that page. This way if someone searches for your company name it would still come up as a relevant search result.
Target Phrases not Words -
With over a billion pages on the web and millions added each day, it’s virtually impossible to achieve to rankings for a common words such as “electronics”, “web”, “food” etc. Instead, try to focus on target phrases of between two and four words in length.
Test Your Keywords -
Try to see how many web sites match your keywords or phrases before and after you launch your web site. Obviously the few matches found the easier it will be to obtain high rankings. With a proper strategy your site could be one near the top of that search. There may be phrases that are much easier to achieve a good ranking on than more common words or phrases. Some finding those obscure phrases and using this strategy can gain your site unexpected traffic.
Case Sensitivity -
If a user types in the word “Web,” many engines will search for “Web” with an uppercase “W” only. If your page has only “Web” in lowercase “w” in it, it won’t be found. On the other hand, if a user searches for “web” many engines will search for it in lowercase and uppercase forms. There fore it helps to have some of your keywords in uppercase or starting with an uppercase letter if the user should search that way. The easiest way to do this is in the title of the page, in Meta tags and at the beginning of sentences. Some engines are not case sensitive like Google at this time. The easiest way to test this is to input your keyword or phrase into different search engines and see if the exact same search results come up.
Bad Spelling -
Some times bad spelling is a good thing. Search for obvious spelling errors and grammatical mistakes people are likely to make and then incorporate them into your pages to pick up unexpected traffic. Also, product names can have a multitude of variations so focus on those too. For example, Ford may have “Ford Motor,” “Ford Vehicles,” “Ford Auto,” or “Ford Cars” etc.
Implement these search engine optimization strategies and you will boost your traffic with higher rankings
About The Author
Brian Daniels is the Founder of XcelWeb.com. His latest eBook, “Ultimate Internet Marketing” is available at http://www.xcelweb.com for free
sales@xcelweb.com
Written by SEO Tipster on May 15th, 2007 with no comments.
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