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Natural Search Engine Optimization (SEO)

What is Natural Search Engine Optimization (Natural SEO)?
There are two important factors in any Search Engine Optimization Campaign:
1. Serve the Site Visitors what they want
2. Serve the Search Engines what they want

Natural search engine optimization(SEO) can be broken down into 2 types of factors:
1. On Page Search Egnine Optimization Factors
2. Off Page Search Engine Optimziation Factors

On-Page Search Engine Optimization Factors
Keyword Density
Words in Title Tag
Words in the Page
Words in Links
Words in Headings
Words in Bold
Beginning Words
Words in URL
Meta Tags (some engines)
HTML Validation
Directory Listings
Link Structure
Indexability of the page
… and some more …

Off-Page Search Engine Optimization Factors
Back links
Quality of back links
Relevency of back links
Anchor-text of back links
Search engine directory category
… and some more …

So if you optimize your page for natural SEO, you can get a better ranking on the natural results of search engines. Else you can always use PPC search engines or paid listing based search engines.

Written by SEO Tipster on July 26th, 2005 with no comments.
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