Google Files for RSS Ad Patent
Google has filed an application dated July 28, 2005 , with the US Patent and Trade Office (USPTO) for embedding advertisements into syndicated RSS and Atom feeds.
According to the abstract, the patent deals with a method for “incorporating targeted ads into information in a syndicated presentation format in an automated manner.” Beyond just RSS and Atom feeds, the method described also pertains to syndicated formats that are XML compliant.
Google will likely face prior art challenges on any patent award. The company rolled out the beta version of its AdSense for RSS offering to all publishers in May, but the firm was not the first to introduce RSS ad insertion to Web sites and advertisers. Pheedo and Kanoodle are among the networks with longer-standing offerings.
Written by SEO Tipster on July 29th, 2005 with
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