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What is Natural Search Engine Optimization (Natural SEO)?

There are two important factors in any Search Engine Optimization Campaign:

1. Serve the Site Visitors what they want
2. Serve the Search Engines what they want  Natural search engine optimization(SEO) can be broken down into 2 types of factors: 1. On Page Search Egnine Optimization Factors 2. Off Page Search Engine Optimziation Factors

On-Page Search Engine Optimization Factors

• Keyword Density
• Words in Title Tag
• Words in the Page
• Words in Links
• Words in Headings
• Words in Bold
• Beginning Words
• Words in URL
• Meta Tags (some engines)
• HTML Validation
• Directory Listings
• Link Structure
• Indexability of the page… and some more …

Off-Page Search Engine Optimization Factors

• Back links
• Quality of back links
• Relevancy of back links
• Anchor-text of back links
• Search engine directory category… and some more …

So if you optimize your page for natural SEO, you can get a better ranking on the natural results of search engines. Else you can always use PPC search engines or paid listing based search engines

If you are new to SEO, do checkout the google search engine optimizers page to see what google asks you to do for getting a better stand in its search engine.