Here’s a cool web application which pulls search results from the Big 4 (Google, Yahoo, MSN & Ask). Not only that, it shows you urls which have been indexed by the engines and it has a stats bar which shows you the backlinks, alexa ranking, page rank, total pages indexed and many other stats. If your site is a blog, it shows you links on technorati and it pulls results from the internet archive.
Its rather cool, I did a search on my site and found out that there are some interesting backlinks. Try searching MySeotips.com or do some other searches for fun.
Written by SEO Tipster on September 12th, 2006 with no comments.
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Need to check your link popularity of your website? Why not try the following.
http://tools.marketleap.com/publinkpop/
I usually use this one http://www.shoemoney.com/siteinfo.php to check for main SE quickly.
Written by SEO Tipster on August 29th, 2006 with no comments.
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Total Optimizer Pro: “The Best” SEO Tool Available Today!
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If you’re not optimizing your Web pages for the search engines, you’re not only missing out on a lot of traffic, but chances are that it’s costing you money, especially if you rely solely on Pay Per Click advertising to get traffic to your site.
Search engine optimization (SEO) is easy, and if you do it yourself, it’s free: it just takes a little time, and a strategy.
If you follow the process outlined in this article, within a few weeks you’ll be getting a flow of free traffic to your Web pages. What’s more, the people who arrive on your site’s pages will be targeted visitors, primed to buy from you, because you have just what they’re looking for.
While the usual SEO process is well known, the process outlined in this article is different, because it focuses on creating landing pages — destination pages — as entry points to your Web site.
Let’s look at the process.
Step 1: Discover who’s looking for you
Start by thinking about your customers. Who’s looking for you, and what terms would they type into a search engine query box to find you? The terms that they’d type into the search engines are your site’s pages keywords and key phrases. Make a list of these keywords. If your site has been online for a few months, scan your referrer logs to see what keywords your visitors used. Because the search engines are basically just indexing software, your keywords are the keys to the SEO kingdom.
You’ll use your lists of keywords and phrases as you optimize all your Web pages.
Use the keywords in: your page titles, your page descriptions, your meta tags, and of course in the content on the pages themselves. You should also use your keywords in internal links across your Web site. It’s wise to get other site owners to link to you using the keywords for which you want to be found too. This tells the search engines exactly what your pages are about, and when the pages should be returned in the query results.
Optimize every page on your site with keywords which are specific to your site, as well as to each individual page. Aim to create around 300 to 800 words on each page. Although you won’t manage lots of content for every page — some pages don’t need it — the more text you can get onto your pages which includes your keywords the better.
Yes, this takes time, especially if you have a large site.
However, it’s time that will repay you over and over in the months and years to come, in FREE Web traffic.
In your optimization process, your individual pages are all-important: especially your site’s landing pages.
Step 2: Create landing pages that sell
The strategy to optimize your Web site to get traffic and to make sales is to optimize each page, as well as to create specific “landing pages” for your site. This is because your pages get to the top of the search engine results pages, known as the SERPs, your sites don’t. (The SERPs are the search engine pages which are returned when people enter search queries into the search engines’ query fields.)
Step 3: Realize that landing page content is the emperor
You’ll often hear that “content is king”. However, this needs to be amended to “content is king, but landing page content is the emperor”.
Landing pages are sometimes called “Web sales pages”. Often they’re developed as the landing point, so to speak, for PPC advertising. These pages usually have a lot of content, which makes them magnetic to the search engines.
Think of your landing pages as entry points, or destination pages, for your site. You want your landing pages to stand out — they’re the most important pages on your site.
Because they are so important, you’ll want to create many landing pages for your site: these will be special pages that you create specifically for keywords for which you want to be discovered in the search engines. Consider creating a landing (sales) page with unique, information-rich content for each product and service that you sell.
Over time, your special landing pages will draw an ever-increasing flow of targeted traffic to your site. So in three steps, you’ve created powerful search engine optimization for your site.
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Angela Booth is a veteran copywriter and marketer. She develops SEO marketing strategies for businesses large and small. Visit her creative copywriting site at http://angelabooth.com/ and her Creativity Factory marketing copywriting blog at http://www.angelabooth.com/wp/ for more information on search engine optimization and marketing. You can hire Angela for all your SEO copywriting and marketing needs.
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Find out more - Total Optimizer Pro: “The Best” SEO Tool Available Today!
Written by SEO Tipster on August 13th, 2006 with no comments.
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When you’re a webmaster who cares a lot about the quality of your websites, you put a great deal of time and effort into them to make sure that they’re absolutely perfect. The odds are that this includes a complete search engine optimization strategy, which has to do with placing the right keywords into your content the right number of times.
Of course, the first thing you need to accomplish this is to have the right keywords. Not as easy as it may sound at first. There are many different elements that need to be considered when you’re coming up with your search engine optimizing keywords.
Keywords, the words and phrases that people type into the search field of a directory or search engine to find websites on the internet, should be scattered periodically through every page of your website. However, knowing what words to use is only the start of things. You’ll also need to consider:
. How many different keywords you should be using for each web page.
. What your keywords say about your business, and if they would realistically be used by someone searching for your site.
. How many keyword phrases should be used in any given webpage.
. What are your word phrases and how have you separated them from your keywords.
To begin with, you need to truly understand keywords in order to use them properly. A keyword is a word that is used to describe your website and would therefore be used when searching for your site. Similarly, keyword phrases, or key phrases are groups of words that are used to describe your website.
For those web designers who have been designing for a while, keywords are the words that you used to use for creating meta tags back when meta tags still had any real application.
Your keywords should not only be search words, but should also be a good reflection of the content of your website. They shouldn’t simply be random words that in no way relate to your site and what it represents. Even if you think that these keywords would generate a lot of traffic, if they do not lead to a site that has to do with what they imply, then the traffic they generate will be useless; the visitors won’t stick around long enough to even see the color of your background. In fact, if your keywords have nothing to do with the content of your site, then you’ll likely find that your search engine ranking falls quite dramatically, instead of rising or maintaining its position.
The number of keywords and key phrases used in each of your web pages should never exceed twenty one or twenty two uses. You can use two keywords or key phrases in one web page, but just make certain that your combined use of the two of them does not exceed twenty one or twenty two times. Also, make sure that your content is substantial enough to support the high number of keyword uses. It’s useless to use keywords over and over if they make up too much of the content as a whole. Most search engines will ignore any page that uses its keywords more than 22 times and that has a keyword density that is too high.
Key phrases can be rather tricky to use, since they are made up of more than one word. For example, if you use the words “computer sales”, that is a keyword phrase. This should be used with care, because if you use the individual words “computer” and “sales” too many times in addition to the key phrase, you might inadvertently run your total number of uses up over the maximum limit.
Therefore, when using key phrases, be aware of the individual words that make them up, and do a count of those words when you’re done writing your content to make sure that you haven’t used your words so many times that the search engines won’t consider them anymore.
Finally, make sure that your keywords fit well within the content of your web pages. Don’t just use the words to get them in there. They need to suit the sentence, or the content will be extremely unprofessional and unappealing to the visitors who actually find the page and are attempting to read it. The last thing you want to do is to leave a bad taste in the mouth of the visitors who have actually found your site and want to use what it has to offer.
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Mark Nenadic Mark is the director and face behind FifteenDegrees-North http://www.15dn.com , where you will find articles and resources to help with SEO, marketing and Web design.
Find out more - “How To Triple Your Click-Through Rates, Quadruple Your Earnings Per Click and FINALLY Crack the $10,000 a Month Barrier In AdSense!“
Written by SEO Tipster on August 13th, 2006 with no comments.
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With all the SEO that you have done so far, wouldn’t it be good to see what a great job you have done so far? or at least check where your site stands now?
A great site for web masters to check your link popularity, would be MarketLeap.com link popularity check whose offering allows web masters to be able to compare their website’s popularity with their competitors.
Here are some ideas for useful data you can gather using the Link Popularity tool:
- Total number of pages in each search engines index that contains a link to your site, including your own website.
- Browse through the sites that are linking to you. This gives you a view of the volume and quality of pages linking to you. It’s another way to view the sites that may be referring traffic to you. Once you find out who is linking to you and where they are linking to, you can understand the areas of your site that are performing well. You’ll also be able to strategize ways to improve your reach and performance by knowing your audience.
- How are your competitors performing in search engines? If they are performing well, you can look at the sites that are linking to them to understand the places you need to improve your visibility. - MarketLeap.com
What is Link Popularity?
“Link popularity is one of the best ways to quantifiably and independently measure your website’s online awareness and overall visibility. Simply put, link popularity refers to the total number of links or “votes” that a search engine has found for your website.” - MarketLeap.com
Now would you like to give it a try?
Written by SEO Tipster on August 5th, 2006 with no comments.
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The Internet is a wonderful place full of resources that can be really helpful for us.The best way for finding information is through a virtual search engine. A search engine explores the resources on the Internet and gives results relating to your queries. Search engines allow keyword searches and use crawlers to locate sites or pages that match requests.
However, finding the information that is relevant for you is a challenge. Everyday more sites come into existence. A simple query like “web hosting” on Google returns 15,100,000 results. Now how does the user know which site is useful for them, thus creating an “Information Overload” of sorts. How is the user assured of the quality of the information?
The thing about search engines is that they generally display all the web pages that contain any or both of the words contained in the search query.
So comes the question: how do we find the information we are looking for?
There are various techniques that you can use to make your search query better which will then help to achieve more relevant results.
For instance if you use the “+” operator and restructure your query to “web hosting” + Windows it will show only those sites that offer Windows hosting. You can also use the “AND” Boolean operator, depending on what you are comfortable with.
You can use the “-” operator and key in “web hosting” - Linux thereby telling Google to make sure that it does not display Linux related hosts. This is the same as using the “NOT” Boolean operator.
There are also keywords like ADJ, NEAR etc. that are used by some of the search engines. The NEAR operator looks for keywords specified in the query within certain proximity of each other i.e. it makes sure that both the keywords “web” & “hosting” are present on the same page and are placed nearby to each other in the text.
The ADJ operator is a stricter filter and returns only those pages where the keywords are next to each other i.e. it will only return pages where the keywords “web” and “hosting” are mentioned together.
Another technique to make sure you get better results is to use a sensible query. Make use of words that you think will be contained on the site you are looking for: “web hosting” is better then “I want web hosting”.
Also remember that search engines normally ignore certain words like “a’, “for”, “of”, “in”, “at” etc.
Another important thing to remember is that most search engines have a ‘tips’ page that specifically contains information on how to make better searches on the search engine. It is always good to read these tips.
Most search engines have an advanced search option that is really useful if you are not proficient at using operators while searching.
Searching and finding what you are looking for is easy if you are armed with the know-how of how to do it.
Ashish Jain : M6.Net : http://www.m6.net
Written by SEO Tipster on August 1st, 2006 with no comments.
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Introduction
Why does a FLASH intro need SEO? Flash, the great SE killer, is basically nonspiderable, although there are reports of the opposite. In this way, the intro creates a solid, non-permeable barrier between the website and the external world. One way around is to place the intro into a frame and connect the other pages via links from the [noframes] tag. The SE will follow such links, but will not place much weight on the anchor text or any keywords within the [noframes] tag. In this way, the index page is practically lost for most SEO purposes. A tremendous waste, if you consider that, from the SEO viewpoint, the index is the most valuable page of your entire website. For example, it is significantly easier to obtain external links pointing to the index page.
Using frames is definitely a very bad option. The very best action is to talk the website owner into removing the FLASH intro at all.
Even offering a small discount is worth the expenses. But unfortunately, most business ownners are completely fascinated by the idea of their logo bouncing around the screen, changing colors and doing other rather annoying things. This is where the real SEO comes into the play.
Just to make things clear. I sort of like FLASH. I agree that it is a killer tool for webdesign - if used properly. But I do not think that an intro is a proper usage for this technology.
Planning
Traditionally, cloaking is based on simple principles.
Identify the visitor on the basis of the user agent or (better) its IP address.
Serve different content to SE and human.
Here we will use somehow different and as I believe, more gentle principles:
Find if the client accept FLASH (Google does not).
Serve the same page to both types of clients. The only difference: the FLASH accepting clients will get the real content of the page overlayed by the FLASH layer. Pressing the STOP button will remove the flash layer, revealing the actual content of the page.
Implementation
You will find a working example at our webdesign site. There you will also find the links for downloading the source code of index.php, flash intro and switch.php.
index.php
This is the page containing the FLASH intro. The FLASH object is contained within a [div] tag with a high Z index and will therefore overlay the actual text placed into the underlying [div] tag.
Flash intro itself
The only requirement is that the STOP button points to the page switch.php
switch.php
After the STOP button is pressed the script in switch.php is executed. The script will register a session variable intro ensuring that the intro will not be played again. Calling the script again through the play intro link will reverse the situation.
Problems
- The example above uses sessions for preserving the state information. Sessions are usually stored in cookies. Thus clients with disabled cookies will not be able to escape from the FLASH movie. A simple remedy is to store the state in both a session and _GET variable. You may also consider propagating the session in the url, by setting session.use_trans_sid=1 in the php.ini file. This problem will not affect the SE. They will not be served with the FLASH. Even if they are, they will see the real page content and will not press the STOP button to start the session.
- A minority of FLASH enabled clients will not admit the ability to interpret FLASH in the content of $_SERVER[”HTTP_ACCEPT”] variable and will not see the intro. Not a real tragedy. In fact you may decide to serve the FLASH uniformly, to all type of clients. The SE will see the real content immediatelly, the human users after clicking the STOP button.
Vaclav Mach is owner of the Scisoft webdesign - a website visibility and accessibility oriented company.
Written by SEO Tipster on July 31st, 2006 with no comments.
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Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are a number of tools out there that can help you find them.Wordtracker
The best tool out there, Wordtracker is one of the most essential SEO tools. To use Wordtracker:
- Go to the Wordtracker website (http://www.wordtracker.com)and pay $7 for 24 hours’ access
- Enter a keyword phrase you’re thinking about targeting
- Wordtracker will suggest hundreds of related phrases - click on the ones you like
- Once you’ve clicked on all the phrases you like, run them through the program
- Wordtracker will compile a score for each phrase, based on the number of users searching for it and the number of websites targeting it
- The higher the score, the better the keyword phrase!
Wordtracker also offers a free service which works in the same way but only uses results generated from MSN.
Overture
Also useful, Overture’s search term suggestion tool (http://inventory.overture.com/d/searchinventory/suggestion/), is free and much quicker to use than Wordtracker. It works in much the same way as Wordtracker but doesn’t tell you how many websites are targeting each keyword phrase.
Google
Google AdWords Keyword Suggestions (https://adwords.google.com/select/KeywordSandbox) tell you which keyword phrases are being targeted by other websites.
Guidebeam
Guidebeam (http://www.guidebeam.com) is an interesting resource. Type in a phrase and it will suggest a large number of related searches. The numbers provided for each phrase are Guidebeam’s estimation of how relevant that phrase is.
This article was written by Trenton Moss. He’s crazy about web usability and accessibility - so crazy that he went and started his own web usability and accessibility consultancy ( Webcredible - http://www.webcredible.co.uk ) to help make the Internet a better place for everyone. They offer fantastic accessibility & CSS support packages, which you can read all about at http://www.webcredible.co.uk/support .
Written by SEO Tipster on July 31st, 2006 with no comments.
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Search Engines are hard to tame, that’s for sure. But if you can get on their good side, search can be your biggest ally when it comes to generating tons of free traffic to your business web site. Not many people understand how search engines think. So, search engine “optimization” ends up either ignored or left up to highly paid experts.
You can do this yourself, or at least very affordably
Here’s a quick tip that you can put to use immediately that doesn’t require any specialized knowledge of the Internet. You can do this yourself if you know how to program HTML. Or, if you don’t, you can hire someone far more affordably than a Web Marketing guru to handle this for you. In fact, if you’re considering hiring a Web promotion expert to maximize your website’s placement in the search engines, you’re really better off doing as much of the housecleaning yourself as you can, before you call in the big guns. Otherwise, you’ll waste your money having them take care of trivial things you could handle yourself.
What Do Search Engines Think About?
Before I let you in on this simple secret, let me explain a little bit about how search engines “think”. You see, the job of a search engine, like Google, for example, is to make sure that people find a web page that’s incredibly likely to have the exact information they’re hunting for. The search engine does this by measuring and comparing two aspects of billions of pages: Popularity and Relevance.
Don’t get me wrong, just because it’s two things, doesn’t make it easy. To compute popularity and relevance requires tons and tons of processing power. In fact, Google only updates its popularity information once a month or so because it’s such a huge effort.
Is Your Page “Relevant”?
To determine whether your page comes up when someone searches, Google asks of your page: “Are you relevant to this search?” For example, a certain page might be the most popular page about socks and have the best information about socks you would ever want. But, if you’re looking for a new muffler, that page is not at all relevant, now is it?
Is this Accident Making Your Whole Site Less Relevant?
Having the world’s best information on mufflers isn’t enough to get you to the top of the heap, either… not if you make this easy mistake that seems to happen on nearly every web site at one time or another.
What is this silly mistake made on too many websites? Broken Links. You might recognize the error you see when you click on one and your browser says “404 Not Found” or “404 page not found“.
Intelligent search engines will subtract points from your search relevance if you have broken links on your web site. Not just your home page, mind you ? anywhere on your site at all. You see, the search engines view broken links as “stale” content. And as we covered earlier, the job of the search engine is to give the best possible results.
Maybe you’ve kept old links around when your web site was redesigned. Maybe you’ve linked to a buddy’s business, and now that web site is long gone. Maybe it was a simple typo… Hey! It could happen to anybody.
In the end, having broken links anywhere on your website will hurt your placement in search engine results. Before calling in an expert to help you with your search engine placement, make sure you double and triple check your web site for broken links.
Daiv Russell is a Web Marketing Strategist at Envision Software ? http://www.Envision-Web-Promotion.com - Learn the secrets behind Envision’s 4C Web Marketing System and see how we turned our web site from a dull, zero-traffic dead zone into a lead-generating powerhouse. http://www.EnvisionSoftware.com/Internet-Marketing-Secrets.asp
Written by SEO Tipster on July 30th, 2006 with no comments.
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Internet Directories and their ImportanceThere are two very pertinent reason why we submit to directories, first, to get more targeted traffic to your site and secondly, to build link popularity in hopes of a better page rank. Acquiring links from other websites may obtain the same results, providing they are qualified links meaning the website you want to exchange links with pertains to your business.
One should not exchange links with a “sock” manufacturer, when your online business is “tool and die” they are called “free for all links”.
However, there are some significant differences between the two link sources, Directories have only one purpose in life and that is to provide links to other sites. Directories are an established source of authority in regard to various subject matters. Being listed in directories serves as a level of measure as to the site’s worth.
It is much easier and faster to be listed in directories than to start a reciprocal link building campaign. Since getting listed in directories is of great consequence to a website owner, it is an essential subject matter that warrants full coverage.
Submitting to Quality Directories
Submitting your website to quality Directories is perhaps one of the best ways to acquire valuable inbound links. Directories, DMOZ and Yahoo hold significant weight. Google draws its directory results from DMOZ and Yahoo draws its directory results from its own Yahoo Directory.
Keep in mind that Directories have human editors they gather all the listings in that directory, getting listed in key directories means that it is seen by many people, therefore you are more apt to get your website’s links recognized by the crawler based search engines.
There a multitude of web directories presently out there on the web. They range from general directories that include categories for almost everything, to specific directories that contain categories to match specific area/s of interest for example Search Engine Optimization. Get your web site listed in as many directories as possible as this will help not only help in getting better search engine rankings, but assist in heading up your competition and as we all know, pending on the nature of your business, only so many websites can be in the top 10.
Getting your links listed can vary from directory to directory. Some may charge a fee which guarantees you that your link will in fact be added, those who do not charge fees, it can take some time and of course there are no certain guarantees in this case.
The best and most effective way of increasing your search engine rankings is working to improve your web site’s link popularity. This can be achieved by getting as many inbound, one-way links as you can from quality sites such as directories. Other ways to get these links are having great content on your site and requesting a link to your site from other web sites.
Increasing link popularity is a time-consuming and sometimes frustrating process but is definitely worth the time and effort when you see a dramatic increase in traffic. Before submitting to any directory take some in preparing your submission in making sure, probably somewhere between 20 and 25 words insuring you have placed 2-3 of your keywords in describing your website, also another helpful hint is to place your keywords in your title tag.
If you are a SEO Company offering search engine optimization for other companies, you may want to write something along these lines, “Achieve higher search engine rankings and attract more targeted visitors. We can help you build a link campaign for higher search engine rankings”. Rather than using inappropriate marketing ploys, which search engines frown upon, something like “World’s greatest online SEO Company offering the lowest prices for Search Engine Optimization, we can make you number one in just weeks”.
What to look for
Here are some of the most important criteria’s to take into consideration when submitting to directories:
Are your listings going to be posted on Static pages
Are you going to gain any Page Rank benefit
Are you able to add descriptive title to your link
Are you able to specify your own keywords
Are you able to submit multiple links under one listing
Is the directory listed in DMOZ or Yahoo
Are there more than 50 links on a category page
Can you enhance your listing by purchasing category sponsorship
If you are looking for additional traffic, does the target directory’s
Alexa rank justify the submission costs
A Helpful List of Internet Directories to Get You Started
We have complied a detailed chart outlining the Internet directories with their Google Page rank, Google backlinks and finally by their Alexa rank to help you gauge the mount of visitor traffic you can expect from these directories. We are planning to maintain the list of directories and provide timely updates of the Google Page rank, Google backlinks and their Alexa rank.
Our own website is listed in many of these directories, the cost can ran range from Free to a few hundred dollars. We suggest you start from the top of this directory list and decide how much you can afford to spend. If you have a small budget you may want to skip over the Yahoo directory submission as it is nearly $300 per year. You are probably better off spending money on 10 smaller directory submissions.
Shelley Murphy brings with her over 10 years of direct,e-marketing and Search Engine Optimization strategies Internet based businesses. Holding two BA’s in English and Journalism Communications her writing skills have been a great asset for both onsite writing and monthly newsletters publication and has become an established writer for several SEO e-zines.
Written by SEO Tipster on July 29th, 2006 with no comments.
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