If you don’t know already, one of the key success factors to getting loads of free Google traffic to your website is increasing page rank. So just how do you increase your page rank? Well, it’s all in the linking.To be honest I never could quite figure this Google thing out, how it ranks good sites from bad sites. One day it all clicked for me and its so simple when you look at it from Google’s point of view. Google keeps its customers by providing relevant sites to your search queries. How does it choose the best sites for what you are looking for? Well, first of all it needs to be relevant (key words) and secondly it needs to be useful and of high quality. One way Google knows to measure quality is by the amount of links referring to your site. It stands to reason a site referred to by 100 websites may be more useful than a site referred by just a few right?
So how can we increase our sites chances of shooting up the search engine rankings with incoming links?
The quality of the links you receive is very important. Choose websites that firstly are related and preferably with a higher page rank than your site. The higher the quality link the higher page rank you will receive. In other words getting a link from Amazon.com is going to be worth more than a link on your daughters home page.
Basically there are 3 types of links, Outbound links which are easily added to your site, Reciprocal links where site A links to site B and site B links back to site A, and finally inbound links. These inbound links are the most important of all.
Let me describe how to get links in order of their importance.
How to get incoming links
1. Write articles like this one. Choose a topic you know and write up a short 500 word articles with a link back to your website and post it to article directories. Not only are these one-way links but other websites will pick it up and post one way links on their websites. Google gives you a big tick for each one way link!
2. Viral marketing. Ask other website owners directly if they would like to post your article either on their website or include it as part of their newsletter. If it’s a good article chances are readers will in turn pass this on to other readers providing advertising for both you and the other Webmaster. Like a virus, it spreads to more and more readers who may post the article, providing more one-way links.
3. Post to forums related to your area and include a link in your signature file. It is critical to join in the discussion and not blatantly advertise, as this can look unprofessional and self-gratifying. Add value to the discussion and simply provide a link in your signature. Visit some forums and see who you would link to in the discussion and try and copy what they did right.
How to get reciprocal links
Ask Webmasters directly. These are a little easier to ask for as its clear you are providing them also with a link. Best to first link to their website, then personalize the contact commenting about something on their website specifically. I have found personally calling them if you have the contact phone number the best method. My friend David Newton at www.simplysolo.com has found this an invaluable way to gain in excess of 1,000 inbound links for his site. Simplified it should go like this:
a. Find a relevant site as a potential link partner. Tip ? Try entering this into google “your keyword or phrase” + “add url”. This will then list the most popular sites that will allow you to link back to them.
b. Firstly create a link to their website
c. Contact them directly showing them your link to them with url of their site and something you liked about their site, something unique. Compliments can only help here.
d. Schedule to follow them up in one months time and try again if necessary. Best to keep a spreadsheet
Of course not all sites will link to you and it’s a bit of a numbers game but you can get results. Its better to personalize your contact than mass e-mailing a general group of websites.
Don’t forget to always be polite and keep up a schedule where you will aim to get say ten or twenty links out there per week. You will then have quite a collection after a few months and traffic should start flowing to your site.
Greg Furey is the owner of The Affiliate Program Centre ? Resources and helpful tools for businesses and website owners to increase sale through affiliate marketing. http://www.affiliateprogramcentre.com
Written by SEO Tipster on February 22nd, 2007 with no comments.
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I seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, “Google’s Trap, DMOZ’s Nap, And Yahoo!’s Crap” was the hottest topic discussed on this particular forum.The aforementioned article was also bestowed the title of, “Worst SEO Article Ever” by someone on the forum.
Why all the animus? I have no idea. Perhaps they view me as a threat to their livelihood. Whatever the reason, certain SEO’s seem to be taking my articles personally. That’s their problem!
My articles are not aimed directly at SEO’s or search engines per se. My articles are aimed at the people who utilize their services.
I’m trying to get these people to realize, they can’t depend solely on search engines and search engine optimization. You have to have a multi-pronged attack.
I don’t depend on the search engines! I never have. I refuse to play that game. My traffic comes from the dozens of articles I’ve written that have been picked up and published on popular web sites all over the Internet. I also get traffic via word of mouth, newsletters and ezines that my articles are published in, and a few other secret methods that I use.
And you can do the same thing. You just have to get out of that search engine mindset.
There are many other proven and effective ways to market your web site. Here are just a few: e-zines, newsletters, forums, online magazines, sponsor listings on other web sites, exchanging links.
Here are a few offline options: magazines, direct mail, shopper newspapers, cable television, radio, flyers, hospital newsletters, card decks, trade journals and directories, bulletin boards, tabloid newspapers.
Yes, I know Google and Yahoo! are the biggest, most powerful search engine and directory on the planet! Forget about them! Why? Because despite what certain corrupt SEO’s may claim, they CANNOT guarantee you a top ten listing in either Google or Yahoo!
No legitimate SEO would ever make that kind of guarantee in the first place. They couldn’t, because they know they wouldn’t be able to deliver on that promise. Now they may be able to get you to the top of the search engines with certain less popular keywords. However, what good does it do you to rank number one for keywords that nobody searches for?
I want to make one thing perfectly clear, right now. I am not suggesting that all SEO’s are corrupt. I don’t believe that for a second. There are many fine, honest and hardworking SEO’s out there, who are doing a wonderful job for their clients.
I have the utmost respect for people like Jill Whalen, Bruce Clay, Robert Woodhead and many, many other fine and reputable SEO experts. These individuals don’t over-hype their services or your expectations.
They also have excellent rankings on the search engines. So, they definitely know what they’re doing.
Then, there’s the other end of the spectrum–the companies that give good SEO’s like the aforementioned a bad name. I’m sure you’ve all seen some of these headlines:
“Top 10 and Top 20 Rankings Guaranteed!”
“Guaranteed Number 1 Ranking!”
“Guaranteed Top Ranking!”
“Top 10 Placement Guaranteed!”
Well, the next time you see this kind of advertisement, make a mental note to check out that company’s ranking. You’ll be shocked at what you find out. Some of these companies making these outrageous claims are ranked at number 3 million. That’s not an exaggeration!
Now let me point out something very important to you. A company’s search engine ranking doesn’t always tell the whole story. I know of many companies making a nice living on the Internet that aren’t ranked that highly in the search engines. You probably know a few yourself. You may even be one of those companies.
However, if you’re considering hiring an SEO, I think where they rank is very important. Why? Because if they aren’t capable of getting their own web site a high ranking, how can they possibly achieve a high ranking for someone else? They can’t!
You should bear that in mind, when checking out SEO’s.
About The Author
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net.
Visit his website at: http://www.lets-make-money.net
Written by SEO Tipster on February 21st, 2007 with no comments.
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1) Title Tag ? When we’re talking about SEO Technique, the Title tag is one of the best and most powerful tags that you can use. Every page should have it’s own title tag, each tag should include the keyword that you are targeting, along with sub-keywords associated with the main keyword that you seek to drive traffic from.2) ALT Tags ? These tags are most often ignored completely. Who would have thought that tags, that were meant to be for text browsers because the images didn’t show in text browsers, would become part of a technique to raise the keyword density of a webpage. Your main keywords need to be included in some ALT tags- be careful, over-doing this could cause you to be banned and your PR could drop.
3) Link Popularity - Link popularity is the most powerful SEO tool, (arguably, of course). Typically a website must have a link to it, in order to be looked at by the spiders. This means that you should have at least 1-2 links going into your site from another website that has been visited by the spiders through search engines. Increasing Page Rank, depends on the number and quality of the sites that link into yours. Keywords should be in the links, along with sub-keywords. Keep the links short; this creates an easily readable keyword term for the search engines to recognize.
4) Keyword Density ? Research first ? Then decide on the keywords that you want to target. Don’t over do it- you should use the keywords only once in the title tag, once in the heading tag, once in bold text, and then shoot for the density to be between 5% to 20% . Keywords should also be strategically located throughout your website. Place them in all locations. Several search engines will recognize bottom of the page or sidebar text/links and discount them, this is because many website designers will load certain sections with clutter.
5) Page Size - Try your best to keep your web page over 5k and under 15k in size. I just designed one that is close to 53k, this is mostly because of pictures and a flash file being used, rule of thumb?. Look at Yahoo! And Google, These are some of the fastest loading pages, and most popular, people don’t like to wait ? even if you have “cool” graphics and pictures. Your web page’s speed is important: robots will be able to spider your web page faster and easier.
6) Theme Rich in content - Search engines are looking at themes rather than just the words or pictures. Content is King ? I know, you hear it a lot, but it’s true! Webpages should have content that’s related to the targeted market. Link your visitors to other valuable and related content within your own site. The more pages the better. A good tool that I have found to show you linking info is: http://www.UpTimeBot.com You can preload upto 20 pages and then refersh them, it shows all the vital information, along with how many pages are indexed from each search engine.
7) Cross Linking within your Own Site ? You rely on other pages linking into yours ? in order to get indexed; the same is true for all the pages within your site. Any new content should be easily reachable through 1-3 pages of content. Linking back to your main home page, or a storefront will help you get indexed faster and achieve a higher Page Rank.
Scott Fish
President, http://www.TopSatelliteRadio.com
Personal Blog: http://www.ScottFish.BlogSpot.com
Written by SEO Tipster on February 8th, 2007 with no comments.
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Many marketers know that search engine marketing is among one of
the best methods to get visitors to their websites. It’s a
profitable way to reach new subscribers and new customers.
But getting search engine traffic is only one of the first steps
to the doorway of incoming success. While getting top search
engine rankings will open the floodgates of targeted traffic,
all this traffic is useless if your website visitors don’t take
any action be it a subscription to your newsletter, a purchase
of your products or your affiliate products or any other action.
To capitalize on your search engine traffic, you need to be able
to convert those visits into at least one action. Of course, not
all your visitors will do anything on your website apart reading
any valuable content you might have or download any free stuff.
This is also a good way to get repeat visitors which can lead
to an action in the future.
Now is the time to concentrate on your website conversion
strategies which will be very crucial for success. In fact this
is the second most important aspect of Internet marketing after
getting the initial traffic.
The formula is as follows:
=> Targeted Traffic: Good Conversion: Sales/Leads/Subscribers
Here are 2 powerful ways to capitalize on your search engine
traffic:
(1) Your Website Design Layout
Website design which does not seem that important is extremely
crucial to get success on the Internet.
Consider this, you visit a site which is very unprofessional
with flashing graphics, poor navigation, slow loading time,
getting you confused and gives you a feeling of mistrust.
Your only action would be to click on the “Close” button at
the top of your browser. Now this site has already lost a
potential customer or subscriber.
Or you visit a professional site this time, but you don’t really
know what to do on the site. The reason is that the person who
has designed the site has not taken into consideration the
visitors like what he or she wants them to do once they arrive
on their homepage or any other pages. Each page on your site
must have an objective.
So one of the things that you need to do is to ensure that your
site is as professional as can be ie has a friendly navigation
menu, fast loading and avoid unnecessary graphics where
possible.
The other thing is you need to know beforehand what you want
your visitors to do once they arrive on your professional site.
When the traffic comes, the best strategy now is to tweak your
conversion and make testing often to see what works better for
you.
If you run a newsletter, you can place a subscription box on
the upper left or upper right corner of your site or if you
have some products to sell, you can display one or two on
another space. So when your visitors come to your site, either
they subscribe or buy one of your products. When any one of
these actions is taken, your site is doing its job.
(2) Your Sales Page or Pre-sell Page
If you have affiliate products that you’re promoting, the best
thing is to pre-sell those visitors, hence you have more chances
in making sales. It’s like a personal endorsement.
If you have your own products, make use of the following:
(a) A powerful headline which catches attention and entices the
visitors to read more, meaning more chances in making sales.
Use quotes in your headline. They have been proven to make
it more effective.
A headline like “Discover 3 Hidden Steps That You can Quickly
& Easily Use to Start A Profitable Internet Business In Less
Than 48 Hours” is an example of a catchy headline which
can make the visitor stop dead in their tracks.
(b) Bullets to emphasize benefits of your product not features.
Benefits sell. People want to know how your product can benefit
them.
(c) Real testimonials from other satisfied customers. Sometimes
you can get unsolicited testimonials which is good but when
you don’t, a good way to get testimonials is to offer your
product for FREE to experts so that they can review it and
send you their feedback.
(d) A professional banner which reflects your product and any
benefit that your product conveys.
(e) The use of other colors apart black. The color red catches
attention, green makes you think of money, blue soothes the
mind.
(f) Use sub headlines to break your mini-site sales copy into
chunks of information to make it well organized and more
readable.
(g) Use power words to make your sales copy more effective.
Words like discover, exclusive, proven, secrets, guaranteed,
limited-time, results-fast, quickly, easily etc…are simple
little words that can have a dramatic influence on your sales.
(h) Give bonuses or discounts for a limited-time. Put the price
of the bonuses and offer genuine discounts.
(i) Use a Post Scriptum(P.S) - This is used at the end of your
sales letter to re-state the product benefits and what will
happen if these people don’t order today or how your product
will make their lives better.
(j) Be brave and put your own picture on your site. This seems
to be rather banal but putting your photo on your site makes
you more credible. Remember trust is important when doing
business on the Internet. People like to know they are dealing
with a real person instead of a machine.
(k) Use a clear call-to-action eg “Click here now”, “Click here
now to take advantage of this limited-time offer” or “Click here
now to get your discounted copy”. This is very important. Don’t
expect your visitors to take action by themselves. If you have
done everything right and forget about including a strong
call-to-action, don’t be surprised if you see your conversion
drop.
The AIDA principle
(1) Attention
(2) Interest
(3) Desire
(4) Action
should be implemented in any sales copy.
(l) State that all purchases are done securely on your site,
hence inspiring trust. Include a picture of credit cards.
(m) Offer a guarantee and use a guarantee icon.
(n) Allow people to contact you by providing your personal
details.
Working on your website conversion is fundamental to the success
of your Internet business. Traffic without any type of action is
worthless and when your conversion improves, you’ll probably get
more results with the same number of traffic numbers simply
because you know how to convert better.
So now, you have no excuse not to get more positive results with
your search engine traffic.
This article can be freely published on a website as long as
it’s not modified in any way including the author bylines,
plus the hyperlink must be made active just like below.
Jean Lam is the author of the highly acclaimed eBook
Top Search Engine Ranking Secrets in Google Revealed,
a concise, step-by-step guide to high search engine ranking for
the beginner to intermediate level webmaster
Written by SEO Tipster on February 1st, 2007 with no comments.
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The most important thing you can do for your business and your website is develop relevant keywords that are not too competitive yet generate targeted traffic to your website.It’s called keyword optimization. Why is it important?
Because Keywords and keyword phrases do a couple of things for you:
- With the right keywords, you will attract the viewers most interested in the items or services on your site.
- You will rank higher in the search engines for your chosen keywords, saving you thousands of dollars in advertising.
It all starts, however, with the best keywords that pertain to your product or services.
When selecting keywords you should select 1 perhaps 2 of the most relevant keywords for each page of your site. I suggest using no more than two keywords per page, preferably one.
Why?
Because search engines strive to deliver the most relevant pages for the search term entered. The more focused your page is for the search term, the more relevant the search engines will find your page. The more keywords you use, the less focused your page becomes.
How do you find keywords that your target audience will use?
- Think like your readers. Take yourself outside your site for a minute and think about how you would find the products or services you are selling.
- Use Overture’s Keyword Selector Tool http://inventory.overture.com/d/searchinventory/suggestion/ Type in your most basic keyword and it will show you the variations of the search term and also the count of how many times that term was entered in the search engine.
- Think of phrases as opposed to one single word. If you sell clay pots, think of keywords such as painted clay pots, or clay flower pots, large clay pots, buy clay pots. Use descriptive words when brainstorming phrases.
- Ask your relatives, kids and friends what they would type in to find your products. You would be amazed at the great ideas that can be generated. For example, I asked a teenager once what he would type in to find shoes online and he said ‘nice kicks’. As of this writing, Overture’s keyword selector tool showed a count of 12130. Hmmm, never would have thought of it on my own.
- Use a thesaurus or Webster’s dictionary to find similar words to your chosen keywords. Consider all forms of the word. For example, for the term supply there is supply, supplies, supplier, supplying. Thinking of all forms of the word help a great deal in brainstorming keyword ideas.
- If you have a website already, place a search engine on your site. This would be a search engine that you put on your site that searches only your site such as http://www.freefind.com/. This will help you collect data on what keywords users are using. Once you’ve collected a good list of search terms you can use this to help you determine the best keywords.
Along this same line, you can also use your website server logs to gather information on the keywords used to find your site.
Once you’ve made a list of the best keywords and keyword phrases, you will need to determine which ones are the best.
Your challenge is to find keywords that have a high usage count but appear on the least amount of competing web pages.
Wordtracker.com is an excellent tool for helping you achieve this. Wordtracker’s ‘Keyword Effectiveness Index’ (KEI) will provide you with the number of times a keyword is used along with the number of competing web pages. The higher the KEI, the more popular your keywords are, and the less competition. This means a better chance for you in getting to the top of the search engines.
Finding the best keywords and keyword phrases is an important part of your marketing mix. Find the correct keywords and build your content around them.
Elizabeth McGee strives to help webmasters and business owners find trusted marketing tools while also offering tips, stragegies and information for online marketing. Sign up for her FREE newsletter by visiting her site at: http://www.pro-marketing-online.com
Written by SEO Tipster on January 31st, 2007 with no comments.
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1. What is PageRank?
Here is what Google says:
” PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”
Click here for more…
In other words, PageRank is simply a mechanical algorithm by Google that attempts to evaluate the importance of your website larged based on the amount and quality of backlinks your website have. For the more intellectual crowds out there, check out The PageRank Citation Ranking: Bringing Order to the Web.
2. How do I check the PR of a webpage?
If you use Internet Explorer, download and install the Google Toolbar. There will be a green ind icator on the toolbar that tells the PR of a particular page. Hovering your mouse over the ind icator will give you a numeric value of the PR. In addition, there are numerous tools out there that will check the PR of a page without the toolbar (do a search on Google). If you use Mozilla Firefox, you can install the PageRank Checker extention.
3. Why do I want a higher PR?
It used to be believed that a higher PR value will give you a higher position in SERPs (Search Engine Results Pages). However, this is no longer the case. As any experienced webmaster, and even Google themselves, would tell you, there are hundreds of factors that determine where your page is displayed in the results.
Google states that they do not recommend webmasters exchange links to increase their PR. They see it as trying to “game” their search engine. Lastly, many people believe that a higher PR causes Googlebot to crawl through a page more often.
4. Is it a good idea to buy links for a higher PR?
Websites with higher PR (6, 7, 
often make money by selling links to sites with lower PR. As Google states, if they are aware that sites are selling PR instead of just advertising space (how they can differ the two I can’t say or if, ind eed, they can), both the buyer and seller may be penalized. The penalty may take the form of a lower position in SERPs and/or a downgrade of PR. Thus, we recommend that you do not buy links simply for a higher PR.
5. But I still would like to improve the PR of my site. What should I do?
First of all, sites don’t have PR, pages do. (hence the name PageRank) Therefore, it is possible for an internal page to have a higher PR than the homepage. In order to get PR, the only way is to get links to it. Incoming backlink from a page with a higher PR is more valuable than incoming a backlink from a page with a lower PR. In addition, the PageRank that a link “gives” is spread out between the number of links on the page. For example, a backlink from a PR4 page with only two links on the page can be more valuable than a backlink from a PR7 page with fifty links on the page.
6. How many links would I need to get my homepage to PR7?
The answer to this question varies greatly between different sites. Sometimes a couple links from other PR7 or PR8 pages will do. On the other hand, you may need hundreds of backlinks from PR3 or PR4 pages.
7. I’ve acquired many backlinks to my site. Why isn’t my PR improving?
There are many reasons why you may not be seeing the results. First of all, if you see PR5 for a page, the real PR may be PR5.0000 to PR5.9999. You have no way of knowing the exact PR of your site. Thus, you are simply not seeing the results. Secondly, Google might have done a PR algorithm update. Lastly, the PR of the pages that are giving you incoming backlinks might have changes, thus changing your PR as well.
8. How often do PR change?
Results may vary (a week to six months).
9. Why is my PR in the Google Directory different than my toolbar PR?
Google uses a different scale for measuring PageRank in the Google Directory.
10. Why is it so much harder to go from PR6 to PR7 than from PR5 to PR6?
Google Pa geRank value goes up logarithmically. (i.e. going from PR9 to PR10 may look like the same as going from PR1 to PR2, but is actually 1000 times more difficult). The exact logarithmic scale is unknown, but there has been speculation that it may be around 5. (i.e. going from PR2 to PR3 is 5 times more difficult than going from PR1 to PR2)
11. I just lost all my PR!
Don’t panic just yet! Check to see if your PR is white-barred or grey-barred (white or grey in the PR ind icator). If it is white barred, then your PR will probably come back. However, if your PR is greyed, then it means that Google saw your site as having used unethical SEO techniques (e.g. selling/buying PR, keyword stuffing). Also, Google sees http://example.com/abc.htm and http://www.example.com/abc.htm as two different pages. In this case, the PR of the page is spread between these two UR Ls.
12. If PR is virtually useless, then why is it so expensive to “buy”?
Over the years there have been many misconceptions about PR. Sites with higher PR claim that PR is valuable so that they can make more money selling links. Gradually, the misconceptions quietly built up.
13. What’s up with the PageRank formula I see on the Net?
You may have seen a formula to determine PR. I cannot say that the formula is untrue, but it’s the implementation of the formula that is in question. Just remember, the Internet is NOT all about PageRank!
Tony Zhu is the owner of an online business resource website, InaWhim.com, the largest free resource center for the new and experienced home business owner. At InaWhim.com, you will find massive listings of paid survey companies, products with free resell rights, exclusive quality articles, friendly community, and much more. Everything FREE!
Written by SEO Tipster on January 30th, 2007 with no comments.
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Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking.However, please be reminded that high search engine ranking is not your only objective, and your objective should be website traffic and conversion. The following advice helps you to achieve the objectives.
1. Make Sure Your Site Will Not Be Penalized
Webmasters realize the importance of attaining top search engine rankings. Hence, they perform many search engine optimization activities on their sites. However, improper implementation of search engine optimization can get your site heavily penalized by search engines. To avoid your website being penalized, webmasters must not commit to the following practices:
- Use of hidden texts or hidden links on web pages.
- Use of cloaking
- Excessive automated queries to search engines like Google Web pages loaded with irrelevant words
- Keyword stuffing
- Multiple pages, sub-domains, domains with substantially duplicate content
2. Select Correct Keyword Phrases
Correct keyword phrases allow you to drive targeted visitors to your website. Therefore, this step determines whether your search engine optimization effort can improve business result or not.
Do not restrict yourself and be open minded in this area. You may think that most of the search is coming from 1 word keyword. However, it is wrong. Most people uses 2-5 words keyword phrases because they are more descriptive and yield precise results from search engines.
In addition, think creatively and perform linguistics research can help you generate useful keyword phrases.
3. Optimize Title and Meta Tags
According to Internet Marketing Articles, One of the important steps in search engine optimization is to optimize Title tag in your web page. Pages with the keywords appearing in the title tag are often assumed to be more relevant to the search query than others. Remember, title tag is the most important location of a web page after the main content of the body tag. Almost all search engines give importance to this tag.
Some search engines also give importance to the presence of the keyword in the meta description and keyword tag. Currently, it does not applicable to Google though.
4. Optimize Website Content
All search engines place emphasis on your body text content. The main content of your web page should contain the keyword a considerable number of times to make the search engine spiders feel that the content is relevant to the search query. The first two paragraphs are extremely important in search engine optimization.
To prevent your site from being regarded as “over optimization”, you should not stuff keywords heavily in your body content. We suggest that you should present the keywords in a natural way. Apart from this, your website copy should have at least 200-250 words.
5. Ensure Clean Coding
To allow search engines to index and analyze your website correctly, you must check correctness of HTML coding manually. Webmasters may build webpages from WYSIWYG HTML editors such as Microsoft Frontpage 2003, but these HTML editors may leave some duplicated or unnecessary tags in your copy especially when you edit the pages very often during web design phase.
In addition, search engines are not good at understanding Java Applet and Flash. If you have Flash or Java applet navigation menu, make sure to duplicate somewhere and include HTML links as well.
Please also check whether your website has broken links. They may stop search engine spiders to crawl other web pages in your website, it may result in loss of hundreds or thousands website traffic per month, and waste your search engine optimization effort.
6. Link Building
In case you have a little bit knowledge about search engine optimization, you likely know that link popularity is very important to attaining high search engine ranking in major search engines such as Google, MSN, Yahoo, etc..
Yes, search engines use link analysis to determine search engine rankings. The phiolosophy is that if an inbound link points to your site, your site must have some value. Therefore, the inbound link is regarded as a “positive vote” to your website. The more inbound link you have, the higher is your link popularity. This can boost your search engine ranking.
However, quality of links (link reputation) is also important. If you can get an inbound link from a high popularity website, your site will get more benefit.
There are many methods to perform link building including seeking one-way link, reciprocal links, 3-way links, etc. Because link popularity and link reputation are of great importance to search engine positions, many search engine optimizers spend most of their time in link building.
7. Optimize Dynamic Website Content
Search engines are not good at understanding dynamically generated web pages. Therefore, I suggest you should change your dynamic URL to static URL. If it is not possible, you should consider using some advanced search engine optimization techniques such as Mod-Rewrite to optimize website.
Another simpler way is to create a sitemap and list all dynamic URLs on it. This can help a bit.
Conclusion
Search engine optimization is very important to search engine marketing. When it is done properly, it helps you attract many targeted visitors to your website, and can improve your business results.
Written by Jimsun Lui from Agog Digital Marketing Strategy Ltd., a company offers Search engine optimization and search engine positioning service, and is developing PHP Shopping Cart Software, visit http://www.agogdigital.com to learn more.
Written by SEO Tipster on January 29th, 2007 with no comments.
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With Google delivering so much traffic, it is only normal to be eager to submit your page and have it indexed as soon as possible. However, submitting your page is not your only option, and it’s not the best one. If this sounds strange keep reading.Talking about its indexing process, Google says:
“We add thousands of new sites to our index each time we crawl the Web, but if you like, you may submit your URL as well. Submission is not necessary and does not guarantee inclusion in our index. Given the large number of sites submitting URLs, it’s likely your pages will be found in an automatic crawl before they make it into our index through the URL submission form.”
We can therefore draw two conclusions:
- 1. Submitting your site does not guarantee inclusion.
- 2. Most pages are found and indexed automatically, when Google crawls the web.
The Google folks have also made it clear that Google gives a page more importance when it is found through an automatic crawl. This can be easily verified when we consider how Google’s PageRank system works: when page A links to page B, part of page A’s PageRank trickles down to page B, increasing page B’s PageRank (and, therefore, its importance). A manually submitted page will not enjoy this benefit.
Now that you know that manual submission is neither necessary nor the best way to go, what can you do to make Google find your pages?
The best way, at least in my personal experience, is to write an article on your area of expertise and submit it to popular article syndication sites like http://www.marketing-seek.com or http://www.ideamarketers.com . These sites will post your article, so that online publishers can use them for free in exchange for including your resource box at the end of the article. A resource box (a.k.a. bylines) is a small paragraph about yourself, written by you, which contains a link to your homepage.
In very little time, your article will show up in websites and ezines across the web. It will then be just a matter of time (usually days) before Google crawls those pages and finds your links. If you followed good web design practices and have included a link to a site map in your homepage, Google will follow it as soon as it finds your homepage, and all your pages will be indexed. It’s as simple as that.
The most popular articles you can write are those that list a collection of tips related to your area of expertise. One of my most succesful articles is called “50 Surefire Web Design Tips”, and it is nothing but a checklist of guidelines to follow when designing a website.
Another good way to help Google find your pages is to exchange links with other sites. Google will crawl those sites, find the links to your page, and add it to the index.
Finally, remember to optimize your pages before you try to get them listed, so that you have a better chance of ranking high in the search engine results pages (SERPs). After all, what good would it do to get your pages listed if nobody can find them?
About The Author
Mario Sanchez is a Miami based freelance writer who focuses on web design and Internet marketing topics. He publishes The Internet Digest ( http://www.theinternetdigest.net ), a growing collection of web design and Internet marketing articles, tips and resources. You can freely reprint his weekly articles in your website, ezine, or ebook.
Written by SEO Tipster on January 28th, 2007 with no comments.
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If you are the owner of a new website, trying to get a decent ranking from the mighty google, you will no doubt answer with a resounding, NO! Recent findings indicate that Google’s algorithm has an ageing filter, which put in simple terms, makes it harder for a new webmaster to get high ranking in the SERP’s, in the short term at least. So does this mean google favours established sites over new ones?Broad keywords appear nigh on impossible to get top 50 rankings for, and Google’s first page seems like an unattainable dream. Even for obscure and untargeted keywords, its like you are banging your head against the proverbial brick wall, being ranked 26th out of 45. Ring any bells?
But before you give Google a verbal bashing, stop and think to yourself, why is Google there? What is its business all about? Who does Google strive to please? If you think it is webmasters, think again! The search engine business is all about the searcher. The engine’s whole way of thinking is geared to what searchers want and trying to give it to them, something that Google has been very successful at doing. Chances are, you use Google yourself when searching the net?
Follow it logically and the ageing delay is a good thing for the searcher, which makes it a good thing for the engine. Searchers are usually looking for either up to date information, or a reliable supplier for the product or service they are interested in spending their hard earned money on.
Weather webmasters like it or not, most people trust a company that has been trading for a long period of time, over a company that has just set up in business. It may be true that just because you have been trading for 5 years, does not make you any less likely to go out of business, but most peoples perception follows that way of thinking.
Over the years, webmasters and the seo community have tried to “cheat” the engine’s ranking systems. As each technique was tried and tested, and used for the benefit of the select few who could afford the fees, the engines moved the goalposts. Long gone are the days when you could place a few keywords in your meta-tags and know you’ll be on the first page for those keywords, which is a good thing. If you have been using search engines for a few years, you will remember the days when no matter what you searched for, some porn site would be presented as a “relevant” search result.
So what can the owners of a new site do? Simply put, nothing! Google says “act as if we are not here.” So continue to optimise your site, fill it with quality content, make sure you have a good internal and external linking structure in place, get the keyword density right etc. Chances are, while you wait for Google to decide you have been around long enough to go in the mix with the rest, you will enjoy high rankings on the other major engines. Get things right and once you emerge from “Googles ageing delay pit of obscurity” you should be well placed to rank highly on Google too. Unless they move the goalposts again that is.
About the Author.
Paul Spiers is the owner of http://www.nomorelinks.com, a brand new service designed to help webmasters get 1 way links to thier sites, and avoid the pitfalls of reciprocal linking.
Written by SEO Tipster on January 28th, 2007 with no comments.
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The makers of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and at the same time reward websites for helping them promote their search engine. What a beautiful deal.Google now offers WebSearch? allowing AdSense members to take the earning potential of their sites to an even higher level. Is it all about the money? For most I bet the answer will be “YES”, however, those who would say no can say so with confidence.
Google delivers the best search results on the web today. Don’t be surprised if the majority of your website users use it to search the web. They pride themselves on highly relevant search results with a clean and effective interface. They offer various filters to fine tune their results to allowing you to eliminate any unwanted sites from being displayed.
They have started a highly successful symbiotic relationship between Google and websites that many webmasters will be taking advantage of as soon as they hear the news. It is said time and time again how Google AdSense has transformed websites not geared towards earning income, into solid income producing businesses. Now with WebSearch? it gets even better.
So what exactly is WebSearch??
It’s using Google’s SiteSearch or Google’s Web Search and displaying AdSense ads in the results and you earn income every time someone clicks on the ads. Lots of sites already use these features together or independently and them being able to monetize this is a sure plus. You are also able to customize your results page to some extent which includes full color customization as well as the ability to include your logo.
So how do I get it?
Well if you haven’t already done so you will need to create and AdSense account at Google AdSense and follow the steps.
If you already have an AdSense account then log in and click on Search Settings and you should be able to figure it out from there. They also offer reporting information which can also be filtered by channel and includes clicks, the number of queries and clickthrough rate.
The verdict
If you answer yes to any of the following questions then there’s a good chance that Google’s WebSearch is for you:
1. Do you want to give your users a reason to stay on your site longer?
2. Have you ever wanted to offer web search from your site?
3. Do you want to be able to offer a site search feature to your users?
And last but not least
4. Do you want to increase the earning potential of your website? More popularly stated as? Do you want to make more money?
I’m not a betting man but id put my money on you answering yes to at least one of these.
Happy Google WebSearch?ing 
About The Author
Alec Duncan is the founder of LilEngine.com a Search Engine Optimization resource site. Visit Li’l Engine for search engine optimization tools and strategies and also check out Developer Tutorials for web development techniques and strategies.
Written by SEO Tipster on January 28th, 2007 with no comments.
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