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June 26th, 2007

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What is SEO?

SEO or Search Engine Optimization is the process of increasing the number of visitors to your Web site by ensuring that it is ranked high in the search engine results. SEO works on the fact that the higher is your website’s search engine ranking, the higher is the possibility of visitors to your website. SEO involves selecting and optimizing your website for specific keywords and key phrases that are searched for frequently on the Internet. A good SEO work ensures that when a user searches for your keywords or phrases, your website is among the top results.

For instance, run a Google search on the keyword “bath accessories.” Next, open the http://www.bizrate.com/bathaccessories/ website, which is at the top of the Google search results. Now, in your Internet Explorer, select View > Source. In the notepad file that opens, check the keywords and phrases listed with . The site is optimized for these keywords and phrases.

Written by SEO Tipster on June 26th, 2007 with no comments.
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What is SEM?

SEM or Search Engine Marketing describes the tasks performed to use various search engines to promote and market a website. SEM involves researching specific keywords and key phrases to optimize the website with, submitting the website to various directories and search engines, and using various Pay per Click (PPC) tools to promote the website. The main purpose of SEM is to improve your website’s search engine listing so that it gets maximum exposure.

For example, you may choose to launch a website to promote a new baby product. To ensure that you get genuine visitors to your website, you will need to perform research on the keywords for which to optimize your website. You may also choose to sign up a few affiliates and look at the benefits of PPC advertising. All these activities that you will perform are the part of SEM.

Written by SEO Tipster on June 26th, 2007 with no comments.
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