Where is the need to worry? Who needs a PR Tool Bar Anyway!Everywhere its the same topic. Its getting stale and beginning to stink already. When it first disappeared all of us thought we were penalized for something we had not done. Some of us were informed by stranger webmasters that we were black listed and soon all of us realized, it had little to do with us and more to do with Google and their software and engineers. And the forums overflowed with information and assumptions!(they still are!).
Google PR Tool Bar is down. Accepted. Why? Nobody knows! Some of us feel they have done away with it, for good, while others feel Google is into some major overhauling. For all you know there might be a third interesting angle to it! We will have to watch out for it. I am sure its going to beat all the logics and assumptions people are coming up with. But the phase is interesting nevertheless.
All of us who have been working on the net for several months or more already know, PR is a mindset. We have become habitual to checking out the green line, that’s all. It hardly serves our purpose. We all know sites with PR3 and even PR2 show on the first page of SE for certain Keywords we are breaking our heads on while we are nowhere with PR4 and sometimes PR5!! Link popularity is the most important aspect of a website. How many link backs do we have is an important consideration.
Coming to dealing with it - PR Tool Bar comes in most handy while exchanging or accepting links exchanges. Now since we do not have PR Tool bar let us check the link backs. The more teh back links better the site. simple! Some webmasters are already taking advantage of it. They simply send us requests saying “we are PR5 (not even PR4! straight PR5!!) trying to attain PR6 request to exchange links with you” And when we go and check the back links they barely have 15 links-backs! Such is life! We don’t know whether it takes all kinds to make this world, but we do have them!
Lets not worry bout Pr tol bar not being there. Lets simply, ignore it. This is a better way to deal with a link exchange offer anyway. MOre sensible, mor advanced and more mature. Don’t we want to get serious abotu our work at hoem based business and join the ranks of net-enterprnuers who are doing very well for themselves that’s because they realised things faster than us. for them Tool Bar or no tool bar - its all thes same!
The author is Purva Mewar webmaster of two Work at Home Business websites http://www.yesearnfromhome.com and http://www.work-at-home-earn-extra-income.com
Written by SEO Tipster on October 27th, 2006 with no comments.
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In this third article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it “might” consider user data as a factor in organizing search results.What Is User Data?
Without being rude, you should already know what user data is as part of your site evaluation. Any owner of a site on the web should be constantly looking at user data found on site servers.
The site server should have an administrative program telling you what searches are being used to reach the site, better known as “search strings.” The program should also be telling you how many pages the user looks at on each visit and where in the site they go. By reviewing these statistics, you can identify the sections of your site that appeal to potential customers. If clients are leaving after visiting only one or two pages, such statistics should tell you that you have an abandonment problem. The new information from the Google patent should motivate you to closely monitor your site.
Essentially, Google is also looking at your server statistics to determine the value of your content and factoring it into the rankings. Specifically, Google claims in the patent application that it tracks the amount of time that users spend accessing a page on your site. Having filed a few patent applications in my time, what this really means is Google is looking at how long a user spends on your site and how “deep” they go into it.
Expanding on this subject, Google details an additional factor. As with the Adwords program, Google is monitoring the click through rate on search results. The more click-throughs to your site from its listings in Google, the higher it will be moved in the search results.
Every Little Bit Helps
Google claims that it looks at what users are bookmarking. The apparent jist is that Google considers a site with a lot of bookmarks to be “worthy” of a higher ranking. In short, get out there and bookmark your sites!
Conclusion
The effort of Google to look for depth in a site should be commended. There is nothing worse then clicking onto a promising search result to find one crappy page full of links. With this new policy, Google rewards sites with healthy amounts of relevant pages. In short, content is king again.
Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
Written by SEO Tipster on October 27th, 2006 with no comments.
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The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:”A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data.”
The patent application sheds significant light for those pursuing search engine optimization with Google. Patent applications can be difficult to understand, so following are highlights for those that don’t speak lawyer.
Google’s Link Evaluation
It is well known that Google uses links as a significant ranking element. Although the patent application doesn’t dispute the value of linking, it does highlight the best method for pursuing a linking strategy. Simply put, consistently adding links will have a much better effect than adding links in bunches.
Google notes in the patent application that it looks at links from a historical perspective. The search engine notes the discovery date of links, the life span of the link and the speed at which a new web site obtains links. This approach reveals that Google is discounting quick link exchange strategies such as buying bulk links for your site. Instead, Google appears to consider a natural linking evolution as a sign that a site is “legitimate.”
The specifics of a good linking strategy are a bit difficult to nail down. In the patent application, Google tries to hide the evaluation method by listing factors that “might” go into evaluating links to a site. Factors that “might” be considered include:
1. The anchor text of the link.
2. The discovery date of the link.
3. The growth rate of links to your site.
4. The rate at which links to a page appear and disappear.
5. The age of links with older links carrying more value.
6. Numerous links to a new site will be looked at as spam, unless some of the links are from highly valued sites.
7. Link growth that is constant is optimal.
8. Sudden bunches of new links will be devalued as spam.
A general theme becomes clear as one reads the Google patent application. Google values sites that are in it for the long term, update regularly and consistently grow in link popularity. Taking this theme into account, it is easy to understand why the Google sandbox exists.
A steady approach is the key if you intention is to gain top rankings in Google. While the delay can be aggravating, the results are certainly worth it.
Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
Written by SEO Tipster on October 27th, 2006 with 1 comment.
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