By now you have likely heard that keywords and keyword phrases, are extremely important in having search engines display your website. So how do you choose them? Guess? Ask a friend? Check successful competitors sites? There is a better way!First let’s digress. There are a lot of things that affect your ranking in search engines and ultimately how many sales you make from you website. The quality of the (and amount of) content on your site, how many links point to your site, what keywords are used, how they are used, even the age of your site can play a factor. Large companies spend thousands on getting their companies to the top of the rankings and keeping them there. If you’re a small company trying to compete with these large budgets, you are likely to come up short.
So, how can a small business with a far more moderate budget compete? Niche Marketing! People searching for information on products don’t always use the keywords you would expect them to use. And just because a competitor has a large enough budget to reach the top with a certain keyword or keyword phrase doesn’t mean you will be able to. Niche phrases are sets of keywords that people are using to search in the search engines. If you are able to rate high on these niche phrases you will see an increase of traffic. To find out what words people are using you need to use one of the word tracking sites. These sites find out from the search engines exactly what phrases your potential customers are using.
For example using Google, “used cars” turned up 36,900,000 results; if you don’t show up in the first 10-30 results it is very unlikely you will ever have someone click on your site. In this case every major car dealer and thousands of smaller dealers are competing for those same 10-30 spaces. You have a huge amount of competition. Likely though your potential customers also see this huge number and if he or she can’t find what they are looking for they will try to limit the search. If they are looking for a local dealer they may try adding a city. My office is near Redding California. By entering “used cars Redding”, I still receive 205, 000 results. That’s a lot closer and maybe I could optimize my pages to reach near the top, BUT will my efforts really produce the results I want?
So far I have only guessed that my potential customers are really using this search phrase. If I check my competitor’s site I will only be able to see their guesses. That is where word tracking comes to play. There are a number of sites that offer word-tracking services. Some are free, others charge for their service.
The advantage I’ve found of using a paid word-tracking site over the free sites is that at the free sites, you are told how many times a word has been searched for but there is little or no other information provided. These extra features are what help you to make the best decision on your keywords. These features include keyword suggestions based on your starting keyword, and most importantly the ratio of how many people use that phrase verses how many competitors are using the phrase. It takes a little time to learn how to make the best use of word tracking software, but it is well worth the effort. If you are having someone else optimize your site, insist that they find out what phrases are being used.
Using word tracking you will be able to tell how much competition you have for each phrase and how often the phrase gets used, so that you can optimize a website page for phrases that will get clicks to your site. To illustrate the point, would you rather have 0% of the clicks resulting from 1000 searches or 20% of the clicks resulting from 100 searches? If you choose keyword phrases that will put you at the top of the search engines lists you are far more likely to see results you want.
That’s the benefit of choosing your keywords wisely!
Dwayne Goerges is the owner of ADAC Programming of Shasta Lake California Specializing in data driven websites for inventory display and client management. =Auto Mall Website
Written by SEO Tipster on October 6th, 2006 with no comments.
Read more articles on SEO Articles.
SEO is a never ending battle!
So is SEO over-rated? I don’t think it is. Some say that Google’s automated PageRank? system and Alexa’s Traffic Rank system are losing ground. This may be may be true to some point but the fact still remains that we want at the top of the search results. And to achieve this we need to educate ourselves and do the work or hire someone else to the work for us.
Search Engine Optimization “SEO” is a term we see all over the net. For those of you that are unsure exactly what is meant by SEO, it’s simply adjusting many characteristics of your website to conform with what the major search engines deem important. That’s where the simple stops. It’s complicated only because no one other than the developers themselves know all the rules and even then the rules are constantly changing.
What I’ll try to do here is cover the basics that have fairly consistent lately. Keep in mind however there will always be inconsistencies when it comes SEO. For example, I recently read an e-book that said to imbed a few of your primary keywords in the “alt” tag of your logo graphic. The same day, I was reading an online article of equal quality and this author cautioned against such a tactic due to possible penalties by the search engines. So which did I do? See for yourself by hovering your mouse over the logo. I don’t mind a little risk as long as the risk is low and there may be nice benefits, but don’t get carried away. We certainly don’t want to get banned by any search engines. I get the heebie-jeebies just saying it. That would simply end many of us. Because Google’s PageRank? and Alexa’s Traffic Rank systems are really two different animals, I will focus primarily on Google’s PageRank? system for now.
So lets get started in no particular order.
Link Popularity: I guess we can start with the hardest part of search engine optimization. Link popularity. The ultimate goal here is to gain the respect of the search engines. And how we do that is by who we know or at least associate with in the spiders eyes. We want as many quality incoming links as possible with as few low-ranked outbound links as possible. We need to consider several factors when we approach any site to request a link exchange.
1. First of all, we want to focus only on sites that compliment ours. By that I mean directly on indirectly are in the same category or field or relating field as our site without necessarily competing with our site. I say not-necessarily because personally I have no problem linking to competitors site as long as we both mutually agree benefits. Some fear they’ll lose some of their site visitors but I feel the best way to keep visitors on your site and get them to return is by providing a high quality site with great original content.
2. Second we want to pay attention to their Google page rank. To do this if you haven’t already done so, download Google free toolbar http://toolbar.google.com/ Once installed, you can see the PageRank? of any site you go to. You want as many sites as possible with high PR’s. Set a goal of getting a few PR6 or PR7 sites. This will do wonders to your rank. In fact one PR7 might do more for you than hundreds on no or very low PR sites.
3. Third, the engines like to see incoming links from what they consider on authoritative site. So aggressively go after well established, high ranking sites that share the some focus as your site.
4. Fourth on our list are the sites to stay away from. Sites that generate artificially created links. Link farms and even huge link exchange sites can even get your site banned. I don’t mean to make anyone nervous here. The fact is, if you are generally doing the right thing for the right reasons, you probably have nothing to worry about. If you find yourself trying to hide something or hoping an search engine doesn’t catch something, then you may want to re-evaluate your strategies.
Requesting a link. The first thing you should do when requesting a link exchange is little research. Glance over the site in question and consider where your site link might hold the most relevance one their site.
This will benefit both parties. And then don’t be afraid to offer the suggestions when you contact the site administrator. I have had sites accept my link on a suggested page even though they have a section designed just for outside links. I have even accepted links that I would have normally rejected because the fit would have seemed wrong if they hadn’t shown a better fit.
Always add their link to your site before you make the request and include the page url of the link when making contact. Keep track of the contacts you’ve made and if you haven’t received a reply. Do a simple search on there site to see if they added your link and forgot to reply. At most, send one more request and be sure to include the words link exchange in the subject line so they don’t delete your mail as spam. Then if you still don’t get a reply within a week simply remove theirs from your site and move on. Don’t send any more mail. Consider the lack of response as a rejection and accept it. Don’t take things personal and send a negative e-mail. I have actually received a couple of these and there’s really no point. If you do get a reply and a link send a short thank you note.
Always include the exact text of the link you want on their site. Again, before you do this it helps if you look at other links on their site. If they have a 3 or 4 word description with each link, you don’t want to send a whole paragraph in your links description. What you do want to do is include your best key words. In fact, a short description with the right key words can benefit you far better than a watered down version. Keep it short and sweet.
Make things as easy as possible for the webmaster. Include the html code of your link so he/she can just copy and paste if they decide to.
Sample Link Exchange Request Letter
Hi, I am the administrator and site owner of YourSiteHere.com
I would like to apply for a link exchange with your site.
I have already linked to your site, you can view it at:
http://reciprocal.YourSiteHere.com/
Basic exchange information
Site name:
Extreme Site Promotions
URL:
http://www.YourSiteHere.com
Site Description:
Extreme sit promotion techniques for internet marketing campaigns, site promotion and internet advertising.
Category:
Internet marketing/Web promotion
Where our site reciprocates:
http://reciprocal.YourSiteHere.com.com/
Contact information
Name:
Your Name
Email address:
admin@YourSiteHere.com
Extreme promotions techniques for internet marketing campaigns. Site promotion andinternet advertising. Feel Free to download the supplied graphics located at http://www.YourSiteHere.com/graphics and use them to link back to our home page. Our site can only reciprocate with a text link.
Link/ Resource Page- If you decide to dedicate a page or two to link exchanges, stay with the over all theme of your site. And the best way to create a links page is by doing it manually. An automated system can be less affective and can even get you in trouble if not maintained closely.
Organize your links into categories and set a limit of about 50 links or so to a page.
Include on your links page an example of the link you want used linking back to your site. Again, use your key words. It might also be nice to offer a few graphics or banners in case a site would prefer to use a graphic linked back to you. Give them permission to download the images and use them to link to your site. I always include a comment such as,
“Feel Free to download the supplied graphics located at www.YourSiteHere.com/graphics and use them to link back to our home page. Our site can only reciprocate with a text link.”
I think it’s better to provide a link to the graphic page rather than sending attachments. In today’s age of viruses, you risk you email getting deleted right away if it contains an attachment.
I have learned from experience that many sites aren’t going to play fair, and even more of them are not keeping their sites updated. I have a nice link exchange program that I’ve built over a many month period and a couple months ago, a friend of mine let me in on a new link tag: content=”noindex,nofollow” He suggested that I use it for links such as affiliate links and other non-reciprocating links. Why let these sites suck up my page rank with nothing in return? As I was adding the tags, I went to my links page and began checking each site for a reciprocal link. To my amazement, over 50% had no link back to my site. This means that most of the 50% had removed the link after a short period and maybe a few had squeaked by me without ever adding one. Another reason I was surprised by this is that about 75% of the links on that site were requested by the other party. So what can you do? Ireined my system. I added a note at the top of the page and I began making these changes:
For every site that I couldn’t find a like from, I added the word “pending” and I also added the content=”noindex,nofollow” tag. This would reduce one sided benefit until I notify each site and give them a chance to ad mine. I could have deleted these links but this method is better for a few reasons. First, it relays a message to future exchange sites that we’re paying attention. Second, it’s possible that I made a mistake and the link is there. And lastly, they may have a mistake themselves. so each site will be contacted individually before they are removed. A huge project that I’m not looking forward to but it has to be done.
As for the sites that did reciprocate, they get a double benefit. They get the word “confirmed” next to their link with a second link to their site going directly to the page where our links resides. This will make life much easier in the future when it comes to re-checking reciprocal links. All I’ll have to do is click on the ‘confirmed’ link and it should be there.
Brian Hawkins - Entrepreneur, Internet Marketer, Online business consultant, Author. Site owner and administrator of several sites including: http://www.extremesitepromotions.com/ and http://www.csc4u.com/
Written by SEO Tipster on October 6th, 2006 with 1 comment.
Read more articles on SEO Articles.