Search engine optimization is THE most cost effective way for a company to market their products and services. Below are 5 extremely valuable search engine optimization tips:1. Content is Key
Webmasters are extremely concerned with optimizing their code and as a result, they often forget about optimizing the content. As optimization tips go, this is one you should pay close attention to. The first 200 words of your home page should be loaded with keywords, this includes your headline. Some search engines, particularly those that ignore meta tags, will actually use the first few lines of text (including the headline) as your site description.
2. Utilize Static HTML
You don’t need a “dynamic” website unless you have dynamic content, such as airline seat availability and pricing which needs to be dynamically published from a database because it constantly changes. You may store your website in a database but you’re better off publishing it as a static HTML website. It’s cheaper, the pages will download faster, and search engines will find it easier to comprehensively index your website.
The less HTML code you have, the better, as it makes it easier and faster for the search engine to index your page. Aim for a total page weight of 50 KB for any page (that’s including graphics). Certainly, anything over 100 KB is going to be slow, and some search engines don’t like pages that are over 100 KB.
3. The Title Tag is Critical
The title tag is the single most important piece of content for people who search. Keep it short: Don’t have more than 60 characters (with spaces), which is roughly 8-10 words. Lead with the most important careword for that particular page. Always start off with what is specific about the page and move to what is general. Many websites begin their title with their brand or organization name, and then follow with what is unique about the page. (This is a very common mistake, so check out your website.)
4. Optimize Your Images
This is another optimization tip that many people forget about. However, through use of your “alt” image attribute tag, you can slip in an extra keyword phrase or two that describes the picture users are about to see. The text only shows up when the user has turned off the ‘view images’ option in their browser or the image fails to load. But some search engine robots will pick it up too and the extra keywords could help your ranking. So take a few seconds to implement this optimization tip on your site and you could see improved results soon.
5. Why You Shouldn’t Optimize Your Own Site
While we have given you some basic optimization tips to help you quickly boost your search engine ranking, we still recommend that you hire a Search Engine Optimization professional for the best results. Search engines change their guidelines regularly, making it impossible for any one or two people to stay on top of all the changes while still running their business. What was a great optimization tip yesterday, could get your site blacklisted today. Your SEO professional will watch over your site as if it was our own, ensuring your site is always running in peak form. For example, we predicted many of the guideline changes Google made in November of 2003, saving many of our customers from the massive fall in rankings most experienced.
About the Author
Carmen is the VP Client Relations of Ms. SEO Inc., a Calgary based Search Engine Optimization & Internet Marketing Company.
Ms. Seo Inc. works with their sister company Ms. Hype Inc., a Calgary Web Design Company, to offer their clients a powerful online presence.
Written by SEO Tipster on August 29th, 2006 with no comments.
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Need to check your link popularity of your website? Why not try the following.
http://tools.marketleap.com/publinkpop/
I usually use this one http://www.shoemoney.com/siteinfo.php to check for main SE quickly.
Written by SEO Tipster on August 29th, 2006 with no comments.
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Total Optimizer Pro: “The Best” SEO Tool Available Today!
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If you’re not optimizing your Web pages for the search engines, you’re not only missing out on a lot of traffic, but chances are that it’s costing you money, especially if you rely solely on Pay Per Click advertising to get traffic to your site.
Search engine optimization (SEO) is easy, and if you do it yourself, it’s free: it just takes a little time, and a strategy.
If you follow the process outlined in this article, within a few weeks you’ll be getting a flow of free traffic to your Web pages. What’s more, the people who arrive on your site’s pages will be targeted visitors, primed to buy from you, because you have just what they’re looking for.
While the usual SEO process is well known, the process outlined in this article is different, because it focuses on creating landing pages — destination pages — as entry points to your Web site.
Let’s look at the process.
Step 1: Discover who’s looking for you
Start by thinking about your customers. Who’s looking for you, and what terms would they type into a search engine query box to find you? The terms that they’d type into the search engines are your site’s pages keywords and key phrases. Make a list of these keywords. If your site has been online for a few months, scan your referrer logs to see what keywords your visitors used. Because the search engines are basically just indexing software, your keywords are the keys to the SEO kingdom.
You’ll use your lists of keywords and phrases as you optimize all your Web pages.
Use the keywords in: your page titles, your page descriptions, your meta tags, and of course in the content on the pages themselves. You should also use your keywords in internal links across your Web site. It’s wise to get other site owners to link to you using the keywords for which you want to be found too. This tells the search engines exactly what your pages are about, and when the pages should be returned in the query results.
Optimize every page on your site with keywords which are specific to your site, as well as to each individual page. Aim to create around 300 to 800 words on each page. Although you won’t manage lots of content for every page — some pages don’t need it — the more text you can get onto your pages which includes your keywords the better.
Yes, this takes time, especially if you have a large site.
However, it’s time that will repay you over and over in the months and years to come, in FREE Web traffic.
In your optimization process, your individual pages are all-important: especially your site’s landing pages.
Step 2: Create landing pages that sell
The strategy to optimize your Web site to get traffic and to make sales is to optimize each page, as well as to create specific “landing pages” for your site. This is because your pages get to the top of the search engine results pages, known as the SERPs, your sites don’t. (The SERPs are the search engine pages which are returned when people enter search queries into the search engines’ query fields.)
Step 3: Realize that landing page content is the emperor
You’ll often hear that “content is king”. However, this needs to be amended to “content is king, but landing page content is the emperor”.
Landing pages are sometimes called “Web sales pages”. Often they’re developed as the landing point, so to speak, for PPC advertising. These pages usually have a lot of content, which makes them magnetic to the search engines.
Think of your landing pages as entry points, or destination pages, for your site. You want your landing pages to stand out — they’re the most important pages on your site.
Because they are so important, you’ll want to create many landing pages for your site: these will be special pages that you create specifically for keywords for which you want to be discovered in the search engines. Consider creating a landing (sales) page with unique, information-rich content for each product and service that you sell.
Over time, your special landing pages will draw an ever-increasing flow of targeted traffic to your site. So in three steps, you’ve created powerful search engine optimization for your site.
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Angela Booth is a veteran copywriter and marketer. She develops SEO marketing strategies for businesses large and small. Visit her creative copywriting site at http://angelabooth.com/ and her Creativity Factory marketing copywriting blog at http://www.angelabooth.com/wp/ for more information on search engine optimization and marketing. You can hire Angela for all your SEO copywriting and marketing needs.
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Find out more - Total Optimizer Pro: “The Best” SEO Tool Available Today!
Written by SEO Tipster on August 13th, 2006 with no comments.
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When you’re a webmaster who cares a lot about the quality of your websites, you put a great deal of time and effort into them to make sure that they’re absolutely perfect. The odds are that this includes a complete search engine optimization strategy, which has to do with placing the right keywords into your content the right number of times.
Of course, the first thing you need to accomplish this is to have the right keywords. Not as easy as it may sound at first. There are many different elements that need to be considered when you’re coming up with your search engine optimizing keywords.
Keywords, the words and phrases that people type into the search field of a directory or search engine to find websites on the internet, should be scattered periodically through every page of your website. However, knowing what words to use is only the start of things. You’ll also need to consider:
. How many different keywords you should be using for each web page.
. What your keywords say about your business, and if they would realistically be used by someone searching for your site.
. How many keyword phrases should be used in any given webpage.
. What are your word phrases and how have you separated them from your keywords.
To begin with, you need to truly understand keywords in order to use them properly. A keyword is a word that is used to describe your website and would therefore be used when searching for your site. Similarly, keyword phrases, or key phrases are groups of words that are used to describe your website.
For those web designers who have been designing for a while, keywords are the words that you used to use for creating meta tags back when meta tags still had any real application.
Your keywords should not only be search words, but should also be a good reflection of the content of your website. They shouldn’t simply be random words that in no way relate to your site and what it represents. Even if you think that these keywords would generate a lot of traffic, if they do not lead to a site that has to do with what they imply, then the traffic they generate will be useless; the visitors won’t stick around long enough to even see the color of your background. In fact, if your keywords have nothing to do with the content of your site, then you’ll likely find that your search engine ranking falls quite dramatically, instead of rising or maintaining its position.
The number of keywords and key phrases used in each of your web pages should never exceed twenty one or twenty two uses. You can use two keywords or key phrases in one web page, but just make certain that your combined use of the two of them does not exceed twenty one or twenty two times. Also, make sure that your content is substantial enough to support the high number of keyword uses. It’s useless to use keywords over and over if they make up too much of the content as a whole. Most search engines will ignore any page that uses its keywords more than 22 times and that has a keyword density that is too high.
Key phrases can be rather tricky to use, since they are made up of more than one word. For example, if you use the words “computer sales”, that is a keyword phrase. This should be used with care, because if you use the individual words “computer” and “sales” too many times in addition to the key phrase, you might inadvertently run your total number of uses up over the maximum limit.
Therefore, when using key phrases, be aware of the individual words that make them up, and do a count of those words when you’re done writing your content to make sure that you haven’t used your words so many times that the search engines won’t consider them anymore.
Finally, make sure that your keywords fit well within the content of your web pages. Don’t just use the words to get them in there. They need to suit the sentence, or the content will be extremely unprofessional and unappealing to the visitors who actually find the page and are attempting to read it. The last thing you want to do is to leave a bad taste in the mouth of the visitors who have actually found your site and want to use what it has to offer.
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Mark Nenadic Mark is the director and face behind FifteenDegrees-North http://www.15dn.com , where you will find articles and resources to help with SEO, marketing and Web design.
Find out more - “How To Triple Your Click-Through Rates, Quadruple Your Earnings Per Click and FINALLY Crack the $10,000 a Month Barrier In AdSense!“
Written by SEO Tipster on August 13th, 2006 with no comments.
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Introduction
Google’s Sandbox Effect has been a matter of controversy since an article appeared on Search Engine Round Table about how new sites ranked low in Google as early as April 2004. This was before the term “sandbox” was even used to refer to the phenomenon. The term sandbox effect came into being when a guest writer on the Search Engine Round Table wrote an article entitled The Sandbox Effect. In the article, the sandbox effect meant that a new site can not get high ranking immediately by depending on PR and back links. This is because the author felt that “PR and back links (pure link popularity) credit is placed in a reserve- called the sandbox- for a period of time before it is applied to ranking and has an effect” with the purpose of preventing PR and link purchasers from getting a very high rank in Google right away and dominating the field. Although the term caught on quite rapidly it became highly debated since many SEO experts considered the term sandbox as inaccurate or, at least, lacking when it comes to describing the phenomenon. Despite the differences in opinion among SEO experts on the terminology as well as its definition and scope, everyone agreed that the sandbox effect did exist and was a matter that caused SEOs and website owners huge problems.
The sandbox phenomenon was difficult to define earlier because it affected such a wide and varied range of websites and affected their ranking for a different length of time. And since Google never officially commented on the sandbox effect the most that SEOs could do was observe and note the possible factors that could possibly be one of the reasons for being sandboxed. It wasn’t until 2005, when the sandbox effect has been in place for sometime that a good definition of the phenomenon was written in an article called 2005 Analysis of Google’s Sandbox. In the article the sandbox effect was described as:
“The observed phenomenon of a site whose rankings in the Google SERPs are vastly, negatively disparate from its rank in other search engines (including Yahoo!, MSN & Teoma) and in Google’s own allin: results for the same queries.”
This definition was more general and inclusive taking into account all the different observed sandbox phenomena that different websites experienced.
Websites Affected
The sandbox effect, as it was first noticed, affected and still does affect a large number of new websites starting from the websites registered after 2003. It has been observed that it affects entire top-level domains instead of just web pages and directories and sub-domains. The most common websites also affected by the sandbox effect were those that used search engine optimization tactics such as meta data and link building efforts. However, ordinary websites such as blogs, whose owners don’t even use such tactics, were still affected by the phenomenon. It was also noticed that the sandbox effect mostly affected websites in English with only a few reports of websites in other languages experiencing the effect. Dutch and Italian language websites were particularly free from the sandbox effect. In addition to these low quality sites as well as spam sites, affiliate sites, and websites carrying AdSense were affected more frequently than sites that did not have those features. However, not all such kind of sites was affected by the phenomenon while other more organic sites were sandboxed. It was and is pretty clear that whatever kind of website was put up there was no guarantee of not being sandboxed since there was no clear cut criterion for being sandboxed. The only websites that did escape or were exempt from being sandboxed were the .gov, .mil, and .edu websites. This meant that the sandbox effect could be experienced by any commercial and private sites.
The Effects
While the sandbox effect was felt by nearly all newly registered websites with such varied characteristics, the effects of the phenomenon itself is easier to enumerate since they are very evident.
As mentioned in the definition the effect of being sandboxed on the websites is a temporary lower ranking on Google’s SERPs (search engine results pages) as compared to their ranking on other search engine results. Note that the effect ought to be temporary. Sites report being “waiting to get out” of the sandbox for anything from one month to a year. The sites which take longer to get out of the sandbox are generally of low quality.
The websites’ rankings are also affected, as the definition states, only on Google’s SERPs. New websites that rank low as well in other search engines and has been attributing their low rank on the sandbox effect are mistaken. Website owners of such sites should concentrate on improving the quality of their site and make some SEO efforts to improve their rankings since the low rank might very well be well deserved.
There were also misconceptions that the sandbox effect discriminates according to the competitiveness of keyword phrases used with a greater effect on highly competitive keywords and phrases. This is actually untrue since the effect could be felt by many sites even for non-competitive terms.
Getting Out of the Sandbox
Undoubtedly, SEO experts have tried their very best to come up with a way to get their clients of out the sandbox. Unfortunately everyone agrees that there is no way to get out of there until Google decides to “free” a website. However here are some suggestions from the 2005 Analysis of Google’s Sandbox article aimed help prevent new sites from getting sandbox. These tips are not fool proof and do not guarantee that the resulting website won’t get sandboxed.
• Target “Topical Phenomena” & a Non-Commercial Audience
• Build Natural Links & Avoid Getting Blogrolled
• Get Noticed in the News
• Build Exceptional Quality Sites
For those whose sites are already in the sandbox there is no option but to wait. However, you can make sure that the waiting time is productive. Tweak the parts of your website that needs improvement so that when it gets out of the sandbox it’ll be of even better quality but don’t bang your head trying to get your rank to go up while still sandboxed. You can also focus on doing well in other search engines. Google is not the only search engine out there that will bring traffic to your site. For more ideas on how to make sure that the time spent by your website is productive do read David Wallace’s article on How To Play In Google’s Sandbox.
About the Author:
http://www.theinternetone.net
Read more articles by: Danny Wirken
Written by SEO Tipster on August 13th, 2006 with no comments.
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To many of us, web forums are a bit of a facility only to be used by experienced technical whiz-kids. OK, some of them may well be run by computer ‘geeks’ in their spare time, but I tell you, these guys are so clever, they can actually make the operation of a free forum quite simple for the likes of you and me to operate.
Imagine hosting your own free web forum on your site, to boost sales, increase customer loyalty, and to get feedback
both to and from the web site at lightning speed, especially when it comes to technical or procedural changes.
It is a fact that most of us are willing to build communication channels mostly to find friends, whether through the use of the internet or the actual thing.
As the computer technology industry develops, a lot of people built websites and created forums for the other
people to use. Despite the truth of this matter, most people, even those who have used the internet, still do not
know what a website and free web forum are.
By definition, the term “website” actually means a set of interconnected web pages, which is located on the same
server. It is prepared and maintained as a collection of information by a person, group, or organization. It is
noted that the transition from World Wide Web site to Web site to website only shows the rapid progress of technology
itself.
But this definition of a website does not really give a clear answer to the question. Since the focus here is free
web forum, I would like to deal more on what this actually is. When we talk about free web forum, since a forum is
usually defined as a medium of open discussion or voicing of ideas among experts and often including audience
participation, I would rather say that the free web forum is definitely a forum in any website that does not require
charges from the users.
Literally as it may seem, “free web forum” often revolves from that definition.
There are lots of free web forums that offer free registration, but there are also free web forums that require registration. One of those websites that offer free web forums is www.webdesign.com.
This particular website that offers free web forums contains information about the forums that allow the readers to hold conversations and find free programs to install on the user’s certain site.
Among the main features of this website that offers free web forums are the BBMatic and WWWBoard. These particular
programs are installed to help the users fix up and control their own websites and forums. The BBMatic in particular is
a threaded bbs script that grants for diversified forums and a grooved display. On the other hand, the WWWboard is a
threaded message board for the user’s web site.
Some of these sites can be quite technical, so do make sure full tech support is still available, as some of these
sites may have been up for 5 or 6 years or more.
These are just among the important contents of webdesign.com, other vital information regarding the site is still not reviewed.
Visiting the web site is the best move to take if you need further information.
You will find a whole host of technical information on most of them.
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Geoff Morris has been in Internet Marketing for some years, and has been coached by some of the top gurus. Visit his On Line Forums Research web site for ideas on On-Line Forum facilities at http://www.freeforumsforyou.info
Written by SEO Tipster on August 12th, 2006 with no comments.
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With pay per click and Google Adsense you can build your affiliate marketing business with targeted traffic. This has become a very effective way to earn online profits. And if your website is rich with original quality content and you want to earn more profit, you can use Google Adsense to drive your profits.
Why Use Pay Per Click To Promote Affiliate Marketing?
Affiliate marketing is one of the simplest and one of the most effective ways to earn profits online. Online retailers can benefit from affiliate marketing programs, because affiliate marketing actually works for merchants as well as it works for the affiliates. Many affiliate programs pay up to 75% commission.
There are many different methods on how the merchant can compensate the affiliate for their services, and for the webmaster, these methods simply are a great way to make cash using these types of services.
Here are the 3 types of compensation with affiliate programs:
1. Pay-per-click
2. Pay-per-lead
3. Pay-per-sale
The pay per click method is the method most preferred by many affiliates, for their site’s visitor would only have to visit the advertiser’s site for them to receive money if the visitor clicks on one of the ads. In general this is how Google AdSense works. The traffic is targeted with the right type of original content on the webmasters website.
The other two methods, (pay per lead) and (pay per sale) on the other hand, are sometimes preferred by merchants, as they would only have to compensate you if your visitor becomes one of their customers or if the visitor would actually purchase their products or services.
Building large profits with affiliate marketing programs does not depend so much on the compensation method as it does on the targeted traffic generated to your site. A website that can attract more targeted visitors would generally have the greater chance of profiting in affiliate marketing programs.
How Does Google Adsense Relate To Pay Per Click?
Google Adsense is actually an affiliate marketing program in its own right. With Google Adsense, Google acts as the intermediary for the affiliates and the merchants. The merchant, or the advertiser, would simply sign up with Google and provide text ads pertaining to their products and services. These ads, which are actually links to the advertiser’s website, would then appear on Google searches as well as on the websites owned by the affiliates, or by people who have signed up with the Google Adsense program.
You can find some aspects that are similar with Google Adsense and other affiliate marketing programs and you can also see a lot of differences. With Google Adsense, all the person has to do is put some code on their website and Google takes care of just about everything else.
The ads that Google places on your site will generally be targeted and relevant to the content of your site. This is an advantage for both you and for the advertiser, as the visitors of your site would more or less be interested with the products or services that are advertised.
Google Adsense is a program that compensates the affiliate on a pay-per-click basis. The advertiser pays Google a certain amount each time their ad on your site is clicked and Google then forwards this amount to you with checks, although only after Google have deducted their share of the amount. Google Adsense checks are sent monthly after the affiliate has reached a total of $100. Google Adsense helps with a tracking tool that allows you to monitor the earnings you actually get from certain ads.
Affiliate marketing programs and pay per click programs such as Google Adsense work very well, whether you are the merchant or the affiliate. For the merchant’s side, a lot of money can be saved if advertising effort is concentrated on affiliate marketing rather than on dealing with advertising firms. For the webmaster, you can easily gain a lot of profits just by doing what you do best, and that is by creating websites with original targeted content.
With this combination of profits from both the Google Adsense program and other affiliate programs, you could earn some decent income
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Dean Shainin is the owner of http://pay-per-click.deans-knowledgebase.com Visit his site for free tools, resources and everything you need to know about setting up and managing pay per click campaigns, avoiding click fraud and maximizing your advertising results.
Written by SEO Tipster on August 12th, 2006 with no comments.
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Every website owner wants more traffic. Traffic means sales. Traffic means attention. Traffic means success. There are many ways to increase web site traffic, but the two most widely used methods are advertising and search engine optimization (SEO). This article focuses on one well known but misunderstood aspect of SEO, the link exchange.
A link exchange is an arrangement between two web sites where each site adds a link which points to the other site. The idea is simple: if you get lots of links pointing to your site, the search engines (particularly Google) will consider your site more valuable and will reward your site with a high ranking. If your site’s ranking is high enough that it appears on the first page when someone searches for your keyword, you’ll receive lots of free traffic and all the rewards which come with that.
I have an online pharmacy site which I have had to market exclusively through SEO. Most search engines do not allow online pharmacies to advertise (including the legal ones like mine!). As a result, I have experimented with a number of link exchange methods over the years.
Up until 2005, I found link exchanges to be very effective at improving my search engine rankings. I swapped links liberally and found myself in the top 10 on Yahoo and MSN for 4-5 keywords per site. My business grew at a nice rate and I was quite happy. Initially, I sought web sites which had link swap pages where I could simply add my site, and then I’d manually add their site to mine. This worked well, but was labor intensive. It seemed impossible to achieve my goals: I wanted thousands of links for each of a dozen sites. This would require several hours per day every day for a year to achieve.
In an effort to take a shortcut, I decided to join several different automated link swap sites- you know the ones. For $10-$30/month, you get thousands of incoming links, and your outbound links directory is built automatically by the link swap company. None of these sites ever improved my ranking or resulted in significant traffic. I consider these services to be useless.
About a year ago, I joined a semi-automatic link swap service. This particular service requires you to request links trades from other sites using the same service, or to approve/deny incoming requests form other sites on the service. The real benefit is the site automatically builds your links pages and posts them to your web site, saving about 5 minutes per link. I’ve used this service with considerable success- I now have about 800 links on each of my sites, and it only takes me a few minutes per day to keep up.
As a result of my link trades, my search engine rankings have been gradually rising, but I’m experiencing an unexpected greater benefit to my trades: I’m getting traffic (and sales) from people who are clicking over to my site from the sites I’ve traded with. At present, about 80% of my traffic comes from inbound links, and only 20% comes from search engines. This is great news for me and is something you should strive to accomplish. While search engine rankings can rise and fall as the search engines change their algorithms, natural traffic coming from inbound links is far less vulnerable to change. It’s the most reliable form of traffic you can get!
Many SEO experts believe link swaps have ceased to build search engine rankings- that one way inbound links are the only links which can do that. This may well be true, but one way links are hard to get unless you pay for them. Link swaps are easy to get, and they generate real traffic for you, the kind which isn’t subject to the whims of the search engines. Keep trading links, but find an efficient way to do so, and you’ll continue to grow your web site traffic for years to come!
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David Herring is an Internet Entrepreneur who has been developing software for since 1971. He has authored over 20 commercial products with sales exeeding $100M. Today, his focus is web marketing and affiliate sales. His online pharmacy, http://www.onlinepharmacypills.net enjoys great success, as do his other sites.
Written by SEO Tipster on August 12th, 2006 with no comments.
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With all the SEO that you have done so far, wouldn’t it be good to see what a great job you have done so far? or at least check where your site stands now?
A great site for web masters to check your link popularity, would be MarketLeap.com link popularity check whose offering allows web masters to be able to compare their website’s popularity with their competitors.
Here are some ideas for useful data you can gather using the Link Popularity tool:
- Total number of pages in each search engines index that contains a link to your site, including your own website.
- Browse through the sites that are linking to you. This gives you a view of the volume and quality of pages linking to you. It’s another way to view the sites that may be referring traffic to you. Once you find out who is linking to you and where they are linking to, you can understand the areas of your site that are performing well. You’ll also be able to strategize ways to improve your reach and performance by knowing your audience.
- How are your competitors performing in search engines? If they are performing well, you can look at the sites that are linking to them to understand the places you need to improve your visibility. - MarketLeap.com
What is Link Popularity?
“Link popularity is one of the best ways to quantifiably and independently measure your website’s online awareness and overall visibility. Simply put, link popularity refers to the total number of links or “votes” that a search engine has found for your website.” - MarketLeap.com
Now would you like to give it a try?
Written by SEO Tipster on August 5th, 2006 with no comments.
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It’s taken you 6-months of hard work, constant changes, reading every shred of information on search engine optimization strategy not to mention thousands of dollars trying out web optimization tools and services.Finally, you have a page rank of 5, you are listed in the top 10 on your major keywords, and you are seeing the benefit - some decent traffic from Google and other search engines.
Then, as quickly as your search engine optimization strategy begines working, it suddenly, and without notice, disappears!
You frantically look for evidence of dropped links, pages not working, it HAS to be something you’ve done!
Well, the truth is, it may not have been anything you did - turns out Google updates their algorithms every few months in an attempt to improve it’s search engine optimization strategy.
In fact, Google has shown that they are not afraid to make major changes impacting tens of thousands of sites, businesses and corresponding sales and profits.
Even more concerning, everything points to the fact they will continue to make changes.
So what can you do to protect your search engine optimization strategy and the resulting traffic critical to the success of your online marketing?
There are some things you can do.
1. BUILD CONTENT WITH REAL, RELEVANT VALUE
Do you develop content just for search engines or just for your visitors and customers?
The answer is both.
Truth is, your customers search for information based on keywords. Use tools like Wordtracker (http://www.highertrustmarketing.com/part/wordtracker) to find those keywords.
Plan your articles around answering questions associated with each keyword. Over time, you will build highly relevant content that will be irrisistable to the search engines - no matter how they change them.
2. LINK FOR QUALITY, NOT QUANTITY
One single link with a Pagerank (Google’s term for ranking sites) of 5 is worth 10 or more sites with a Pagerank of 3.
In addtion, as an important part of your search engine optimization strategy, make sure your links include a brief description (a URL only inbound link may be ignored), includes important keyword and appears on a relevant partner site.
Avoid FFA’s and most link farms, they may actually do you more harm than good.
3. AVOID KNOWN MISTAKES
Common mistakes people make with their search engine optimization strategy are:
- Cross linking unrelated sites, recent discussion with master Affiliate Marketing pro James Martell recently brought this issue to light
- Submitting to link farms, in many cases this will eventually get your site penalized or even banned from the SE’s
- Duplicate content. Many people feel the need to duplicate their pages and make small changes for each search engine (also called doorway pages) - however if this is not done properly, you will get penalized
- Trying to load your content with too many keywords. Focus on 1-3 keywords only
4. USE GOOGLE ADS
While still unproven, it certainly has been found by many in the search engine watch community that sites who use Google Adwords or Google Adsense tend to appear higher in listings.
5. VARY YOUR TRAFFIC GENERATION TECHNIQUES
Too many people rely on Google traffic for 99% of their traffic. It’s true, search engine traffic is the most economical way to advertise online, but there are many other ways to vary your traffic generation strategy.
Add these traffic generation techniques to your search engine optimization strategy:
- Writing articles
- Running affiliate program
- Joint Ventures
- Viral “sticky” tools
- Press Releases
Yes - you need to dance with Google. By following these techniques, you can actually lead your traffic generation strategy rather than follow the Google dance.
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Written by SEO Tipster on August 2nd, 2006 with no comments.
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