Anyone would agree that it is much easier to be number 1 out of 100 or 500 then 1 Million or 200 Million. With these 7 Steps you should have no problem being number 1 in your Local Market or Markets
A Recent Search on the Term Book Store Yielded over 200,000,000 Million Results in the Yahoo Search engine. Using the Same term for the local Yahoo Search engine in the city of St. Louis Yielded only 133 results. The Same local search in the city of New York Yielded only 1233 results. What do you think would be Easier being the First out of 200 Million or Being First out of 133 or maybe 1233.
Step 1 Determine Your Local Market
If you are a Dr. or a Lawyer your local market may be very different then a Restaurant. People will travel further to a Restaurant then they will to see a Dr. Of course if your Restaurant specializes in Take-Out or Delivery that would be a determining Factor.
Step 2 Find all the Zip Codes and/ or Cities in your Local Market.
A Dr in Florissant MO may also be local for people in Hazzlewood, Blackjack or Spanish Lake.
Step 3 Online Yellow Pages
Get Listed in Online Yellow Pages and City Guide Directories
Step 4 Find Your Keywords
What are your target Keywords. If you are a Lawyer. Accident Lawyer or Bankruptcy lawyer are more targeted then just Lawyer.
Step 5 Get Listed in Local Search Engines
All the Major search Engines Yahoo, Google and MSN have Local versions sorted by Zip code or City, State
Step 6 Extend your Local Presence
Some Businesses like Encyclopedia Salesmen may have a much larger Local Area. Consider getting a local phone number in cities and towns within a 100 or 200 Mile Radius.
Step 7 Get an 800 Number
If your Local market spans area codes consider getting an 800 number.
Following the above 7 steps and With very little effort you can get local.
About The Author:
Mike Makler has been Marketing Online Since 2001 When he Built an Organization of over 100,000 Members
Get Mike’s Newsletter:
http://ewguru.com/newsletter
More Articles by Mike:
http://ewguru.com/tips
Permission Based E_Mail Marketing Methods
http://ewguru.com/hbiz/amazingoffer.html
Copyright ?2005-2006 Mike Makler the Coolest Guy in the Universe
Written by SEO Tipster on June 9th, 2006 with no comments.
Read more articles on Search Engine News.
Last week a client called me excitedly exclaiming that their Google PageRank had jumped a notch and their targeted keyword term now ranked #23 (up from #45) for their competitive search phrase. I asked the client if he’d been notified by Yahoo that his site was now included in the index after we had submitted it three weeks ago. “Yes,” he said, “but why are you changing the subject?”
“I’m not changing the subject. Inclusion in Yahoo Directory is the most likely reason for the jump in both your search position and your PageRank. Remember when you doubted the value of inclusion in the Yahoo Directory and I pushed for submission anyway? Now you know why I insisted.”
That seemingly expensive Yahoo Directory listing has one little known benefit to your website. It is the most important and valuable text link you could ever purchase. That one link from one source will do your ranking more good than any other single link (except possibly the Open Directory).
Many webmasters look at potential traffic referred from the Yahoo Directory as the determining factor for submissions, when that is not the best reason for inclusion - It’s the link value that matters above all else in this case.
I’ve had several SEO clients see a leap in ranking for targeted search terms a week or so after that Yahoo Directory link goes live for them. Many clients have argued with me about the value of that Yahoo Directory text link. But at $299, the yearly fee is cheaper than many of those commercial text link ads sites and does far more for your ranking in search engines OTHER than Yahoo.
Why? It’s purely the value of that link. Search engines know that only sites of a certain quality level will submit and get accepted into Yahoo Directory. They know that serious businesses will pay that yearly fee, while marginal or hobby sites will not pay that $299 every year. Surely there is some level of value assigned in search algorithms to inclusion in the Yahoo Directory.
It’s a little known technique for gains in ranking which is based purely on empirical observation over time. But the result of inclusion in the Yahoo Directory is the same for every client, every time - their PageRank ratchets up and targeted search terms suddenly take a big jump just a week or two after inclusion. The same is true of inclusion in the free Open Directory Project at http://DMOZ.org .
I’ve seen client sites jump from positions on page three at MSN search to top 5 positions on page one of the MSN SERP’s following inclusion in the Yahoo Directory. Now we are submitting this same client to the Open Directory for the 5th time in as many months hoping for elusive editors to add the site, leading to another jump in search position and PageRank if and when they get around to adding the site to the DMOZ database.
You do know that Google uses that Open Directory listing in their own directory, don’t you? It’s worth submitting and resubmitting until they finally include your site. It really is worth the trouble to keep trying, no matter how long they ignore your submissions.
One caveat always applies to Directory submissions! They must be done with great care applied to keyword phrases used in the site description. That single line of text you submit in the “Site Description” text box on the submission page will strongly affect your keyword phrase ranking in OTHER search engines for a very long time.
Take care in crafting a keyword rich and effective description for your site. I always request that clients either have me submit for them or use text I’ve written for them in that description. If you do it badly, it will be re-written by an editor who cares more for categorization than keyword rankings. Be Careful!
Before you run off begging for reciprocal links from slick webmasters or purchasing text links of dubious value from text link outfits, submit to Yahoo Directory and pay the $299 (or $24.92 monthly) for the most undervalued text link available. Then swallow your pride and re-submit to the Open Directory until they finally include your site.
Rock your rank with dynamite text links! Yahoo Directory and the Open Directory Project.
Copyright ?August 23, 2005
Mike Banks Valentine operates http://Publish101.com Free Web Content Distribution for Article Marketers and Provides content aggregation, press release optimization and custom web content for Search Engine Positioning http://www.seoptimism.com/SEO_Contact.htm RSS: http://RealitySEO.com/atom.xml
Written by SEO Tipster on June 9th, 2006 with no comments.
Read more articles on SEO Articles.
The advent of Internet has affected lives of almost the entire world and websites, e-mails and chating on net none need any introduction even for young kids. There is an outpour of websites throughout the Internet all offering numerous services to attract the potential visitors online. The question actually matters is what’s the foolproof way to keep visitors glued to a particular site and not jump to other numerous sites that are upcoming each new day. What makes one of the web pages much more popular than the other when both are based on almost similar theme. The answer lies in the way of presenting the information and the simplicity with which the users can avail services offered.
One site that has proved to rise at a highest pace in the web world in a shortest span of time is unarguably the google. It’s been a hot favorite amongst the search engines on web and the one that is most preferred by web users. It’s simple design targeting only the specific service that it intends to provide and a very efficient scripting language behind the scene has won a top position among the most popular sites in the web world. Google the name actually does not require any introduction it’s already headed on top of the list for advertisers and regular or casual visitors on net.
Some time back the Google team started the service of e-mail even that caught the fancy of online visitors in a very short time. It offers its users with lots of free space on Internet around more than 2000 MB and still amount of space is increasing each day. One more aspect that makes it different from its counterparts is membership-acquiring process, which is possible only through invitation by anyone already using Google.
Next, good news is that the Google team is shortly coming up with its new venture for offering instant messaging services for its users. Just as the earlier performances by Google this too promises to be a messaging service with a difference. It definitely would offer newer facilities and opportunities for its visitors something quite better than what the existing chatting services offer. The facility would be readily available for existing users of gmail account and others can also avail this opportunity to create a gmail account and register themselves at the Google site.
Just as e-mail has been popular around the globe similarly the instant messaging system captured the hearts of frequent visitors on web. A client “Gaim” in required to be installed on the computer that wants to use the Google instant messaging services. This client program is capable of performing various tasks required by its users. Apart from the new registrations pouring in by the advent of Google talk current gmail members would also be more than happy as now they would not need two id’s on their computer one for e-mails and the other for instant messages. Google talk makes it easy for all its members to manage their entire Internet requirements at one single place i.e. the Google site and to add flavor to already existing recipe is the news that all of this is free
Mansi aggarwal writes about google talk. Learn more at http://www.ugfc.org/2005/08/google_talk.html
Written by SEO Tipster on June 9th, 2006 with no comments.
Read more articles on SEO Articles.
No older articles
Newer articles »