There are millions of web sites trying to get listed in the top 20 to 30 spots on the major search engines. That’s a lot of competition! So if you’re having a hard time getting those spots, maybe you should try some little used but effective seo strategies to get those prized listings.
One way to do that would be to do a search on Google, Yahoo or MSN using the keywords that someone would use to find your website. The key then would be to advertise on the top web sites. Now advertising on these top spots would probably be very expensive.
If you don’t want to spend any money, you could use the ten seo strategies listed below. Remember though, some of these strategies may not apply to every web site.
1. Ask the web site owner if they would like a free ebook to give away to their visitors. You could have them link to your web site to download the ebook or include your links in the free ebook.
2. Write an excellent article review of their web site, products or services. Then publish the review on your web site. Email the web site owner and tell him or her about it. They may link to your web site so their visitors can read it.
3. Submit content to their web site. Write articles and include your links in the resource box. If they are published, you’ll get a link back to your website which will help your search engine ranking.
4. If these top sites have discussion boards or forums then participate. Post questions, answer other peoples questions, and join in on conversations. Just make sure that you include your signature file and link at the end of your messages.
5. Ask the owner of the web site about trading advertising. If you don’t get as much traffic as they do, you could throw in some extra incentives or put their ad on more of your web pages.
6. Give the web site a testimonial for their product or service. Include a text link for your web site within the testimonial. They just might include it in their ad copy.
7. Post your text link on their free-for-all links page, if they have one. You may want to go back and post your link regularly so it stays towards the top.
8. If they have a free classified ad section then post your ads there. Make sure that you have a killer headline so their visitors will click on your ad.
9. If they have a guest book, sign it. Leave a short but sincere compliment about their web site. Be sure to include your signature file and link at the end of your message.
10. Propose a cross promotion deal with the web site. You could promote each others products or services in a package deal. You get your site mentioned and links back to your web site.
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Lewis Leake, Jr. is the webmaster of GrowNetProfits.com - subscribe to his GrowNetProfits Newsletter and get Work From Home Tools, Articles, Tips and Resources delivered to you twice a month. http://www.grownetprofits.com — Also get access to his new Subscriber’s Membership Site.
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Written by SEO Tipster on May 27th, 2006 with no comments.
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When does long term SEO show ranking results? It takes time for optimization to produce targeted traffic to your website. Organic SEO requires time to take effect, just as it takes time for your web pages to start showing up in the search engine results.
Clients regularly ask me about the timing of a search engine optimization campaign and when those results will be seen in the search engine listings. A long term marketing campaign based on search engine optimization takes time: patience is the name of the game.
Optimization Timeframe
SEO’s timeframe depends on a number of factors. Part of this involves the accuracy of keyword phrase choices: is the keyword phrase one your visitors would use to find your product or website? If your keyword phrases are targeted to your audience, you will gain optimum results. Did you use Paid Inclusion and/or PPC services? The best combination for success involves using a combination of SEO, Paid Inclusion and PPC services. If you do not use Paid Inclusion or PPC, using organic SEO only, it takes more time to achieve results.
Paid Results
When you use Paid Inclusion or PPC (Pay-Per-Click) bidding, your results show up sooner than traditional SEO. Paid Inclusion submissions state the time-frame in which your page will be indexed by the search engine robots when you sign up for services. PPC bidding results show up as soon as searchers start clicking on your PPC ads. This type of search engine marketing requires an annual budget to renew Paid Inclusion submissions and payment per month for PPC click-through costs. If you are paying too much for your PPC services, organic SEO combined with PPC often helps to keep the prices down for the paid service. By generating additional targeted traffic on those costly terms you may be able to bring the bidding prices down in your PPC campaign or even eliminate some keyword bidding.
The timeline given for paid submissions means the search engines are generating income through this process. Paying for results also gives you a guarantee the listings will be relatively stable in the database.
Paid Inclusion submissions will always take precedence over free submissions because the company makes money from Paid Inclusion. For this reason most search engines will implement free search engine submissions over a longer period of time than paid submissions. When using SEO without the paid submission choices, the process is the same but the optimized pages take longer to be processed into the search engine databases.
Organic SEO
Organic SEO works differently. The best reason to use organic SEO is that it is a low-cost method to promote your website. It can take up to three to six months to see the full results of optimizing your website, especially if you are only using organic optimization. The plus to an organic approach is that once you optimize your pages, the main part of the work is done. You may tweak your keywords and text here and there, but unless you completely re-design your pages, you have what you need in place to begin drawing in targeted traffic. Continue checking your ranking status and reading your log statistics, especially for new keywords visitors are using to find your website.
When using free submissions, expect a three to six month wait before seeing most of the long term results showing in the search engine listings. If you build on a link popularity program and have links pointing back to your website, the search engine robots will find your website through the links, eliminating the need for free submissions. Look at it this way: you pay once for basic optimization and over time the results improve to optimum level. You don’t have to keep paying for this service because, unless search engine databases drops your free submission pages (which is not often these days), you will be visible and present to the search engine users when they search on your targeted keyword phrases. Over time you should see a progression in your ranking, depending on how competitive your keyword phrases are.
Budget SEO
What if you can’t afford Paid Inclusion or PPC services? Organic SEO is a great way to increase targeted traffic to your website over time. If you do not have a budget for Paid Inclusion submissions and PPC programs, organic SEO will give you good results if you are willing to wait instead of gaining immediate results. Combine organic SEO with plenty of good content and a solid link building program for optimum results. Remember, the search engine listings may entice visitors to come to your website, but you must give them a reason to stay once they arrive. Build your content to keep your new visitors at your website.
Patience Pays Off
Organic SEO is “common sense” promotion. Not a lot of fancy bells and whistles, and it takes time. The addition of good navigation, good content with your keyword phrases throughout the pages and topical sites pointing links back to your website equals long term success.
Practice patience when going organic for your SEO campaign. It may take time but it will be worth the long term results you reap.
Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing, a Search Engine Optimization company serving small businesses. She has specialized in Search Engine Promotion since 1998, including three years as the Search Engine Specialist for O’Reilly Media, Inc., a technical book publishing company.
Copyright ?2002-2005 Search Innovation Marketing. http://www.searchinnovation.com All Rights Reserved.
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Written by SEO Tipster on May 27th, 2006 with no comments.
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