Keyword Selection
The most important component of search engine optimization is keyword selection. Search engines use key words and phrases to find and rank websites. The crawler or spider-based search engines, so called because they sift through websites and add them to their databases, sort through millions of websites by following an algorithm, or set of rules.
The algorithms for the various search engines are not exactly the same (which is why a search of the same keyword brings different results). However, they follow very similar processes. Most of the search engines rank websites based on where and how often a particular keyword is used on the website. They will rank a website higher if, for example, the keyword is used in the title, placed near the top of the page, and if it is used often.
Choosing the right keyword or phrase and placing it properly is an art that is refined through practice and trial-and-error. In the e-market, time is money and competition is fierce. Your business cannot afford to languish while you get up to speed on the latest SEO technology. The use of a good e-marketing professional makes good economic sense.
Keyword Expertise Now
Valiss has the SEO expertise you need now. We know how to get the best results in the shortest amount of time. With Valiss, the keyword selection process is quick and efficient. Your search engine utilization is maximized to bring more visitors to your site who are interested in what you have to say or sell.
Written by SEO Tipster on April 23rd, 2006 with no comments.
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At One Time Local Searches were reserved for services like City Guides and Online Yellow Pages. But the BIG 3 (Yahoo, Google and MSN) have all jumped into the Local Search Market. According to some Estimates Local searches represent 20-25% of all Internet Searches either implicitly or explicitly)
1 - Local Content
Create a web site with a few pages that contain local content.
- If you sell Life insurance in Missouri you may want to have information on how to file a Dispute with the Missouri Department of Insurance.
- If you have mortgages you may want to discuss a Missouri State Government Loan Program for low income first time Home Buyers in Missouri
- If you sell flowers you may want to discuss the best time to plant Roses in St Louis Missouri
2 - Local Yellow Pages
Get Yourself listed in the local online Yellow Pages both free and Paid. Currently much of the local Search results for the Local Searches perfromed by the Big 3 Come from Yellow Page Listings
3 - Local City Guides
Get Yourself listed in the local City Guides both free and Paid. Currently much of the local Search results for the Local Searches perfromed by the Big 3 Come from City Guides.
4 - Local Blog
Get Yourself a Local Blog. If you sell Insurance in Florissant MO call your Blog ‘Insurance-In-Florissant-MO’ Try and Post one or 2 times a Week with topics relevant to your Local Market. See Step 1 for Ideas on what to post.
5- About Us Page
Create an About us page on Your Web Site. Make sure your about us Page has your Name, Local Information and the Products or Services you offer. An About us page can be as simple as
- About US: Mike Makler located in Florissant Missouri in North St Louis County Missouri offers Financial Services such as Life Insurance, Annuities and Mortgages.
- One or more paragraphs with inforamtion about You or your company.
- Contact US:
Mike Makler
Florissant MO, 63031
314 398-5547
6 - Contact Information on All Pages
Place you contact Information on All of your web pages. At a bare minimum include
- Your Name
- Your Company Name
- A Brief Description of Services Offered
- City, State and Zip Code (Street Address Optional)
- Contact Information (E-Mail Address and/ or Phone Number)
7 - Article Resource Box
When You Submit Articles you should create a Resource Box that includes the same information from Step 6 above. You should also have a Link to your web page.
About the Author
Mike Makler is a Financial Consultant in Florissant in North St Louis County Missouri Specializing in Real Estate Loans (Mortgages), Life Insurance and Annuities. To Learn More Call Mike at 314 398-5547 or Visit Mike’s Web Page: http://ewguru.com/finance
Get Mike’s Newsletter Here http://ewguru.com/fin-news
Copyright ?2005-2006 Mike Makler
[You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated getarticles At Ewguru .Com]
Written by SEO Tipster on April 23rd, 2006 with no comments.
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There has been a good deal written about the Google ’sandbox’ effect, as it’s known. It has been taking up a lot of forum and article space over the last few months. I can’t help wonder why most of the comment I’ve been seeing is negative or at least ambivalent about the concept (if of course, it really exists, as is the case with much about SEs that we don’t truly know).
I’m sure most are very familiar with the concept of the ’sandbox’ but for those who aren’t and at the risk of boring everyone else, here is a very brief rundown:
Google, it is said, have decided that newly listed websites should have their listing (and PR etc) placed on hold for an ‘unknown’ period (the consensus seems to be around 90 -120 days) in order to make sure that they firstly, stick around for more than the specified period, and probably also continue to rank in the same way as they ‘initially’ do. The concept has been likened to ’sending them off to play in the sandbox with all the other kiddies’ until they mature and can be judged by the same criteria as the rest.
Frankly, I can’t see any problem with the idea at all. I have websites that have been online some time and other, newer ones that would be included in this ’sandbox’ category, so I’m not saying this as someone who has only established sites that wishes to make it as difficult as possible for new competition to ‘get established’.
Over the last few years, I’ve seen so many people decide (often on a whim and as often again with much planning) to try their hand at one form of Internet business or another, only to give up after a very short time. Certainly not long enough to see themselves out of the ’sandbox’ (if it exists).
I’m not sure of the exact count, but Google?have around 8.2 billion web pages indexed and in my opinion, that’s far too many websites in almost every category on every topic. It’s also true that the vast majority are idle and contributing nothing to the average Internet user. Speaking strictly about the Home Based Business area, I’m sure no one could possibly disagree that any kind of idea or system, which requires a website to first prove itself as a positive contribution and demonstrate it will be online for more than a few months, is surely welcome.
After all, anybody who has had any degree of success in an Internet Home Business will tell you that it takes work, time and perseverance to get to the point where it is remotely worth your while (except for a few limited exceptions). So why would anyone who is serious about it be opposed to a relatively short ‘trial’ period, where their commitment needs to be examined and established? If anyone really thinks that they are going to see any great benefit from an Internet business website in the first 90 -120 days, then they really need to re-evaluate their reason for doing it (even though so many ‘gurus’ guarantee success in far less time…)
As for websites of an educational, information or entertainment nature, I feel the same should apply. If something like the ’sandbox’ had been around a lot earlier and was implemented by all the SEs, there certainly wouldn’t be as many dead links and inactive websites as there are.
In most cases and in most places, there is no licensing or certification whatsoever needed to begin a website about anything at all (even in the guise of a so called ‘expert’ or ‘guru’). So anything in the form of a trial or cooling down period (even though the ’sandbox’ doesn’t fill the bill to any great degree) is a step in the right direction towards controlling the number of completely useless and pointless websites that exist, for a short time, purely on a whim or search for a quick buck.
Just to qualify my comments a little, I know there are a number of ‘personal’ websites and ‘Journals’ etc. These, of course, are a means of personal expression and everyone has the right to tell the world about themselves and to discuss whatever their fancy. I don’t believe that these types of websites are in any way unwanted. Obviously, such sites would not be included in the vast majority of meaningful searches, purely by virtue of their very nature and such, are not contributing to the abundance of ‘dead’ or ‘idle’ websites.
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Written by SEO Tipster on April 23rd, 2006 with no comments.
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