There has been a lot of to-ing and fro-ing in the search
engine world of late and there are lots of conspiracy
theories as to why these things happen.
It is easy as a webmaster to get caught up in these webs of
intrigue.
You get email notes about them, you view so-called experts’
thoughts on bulletin Boards -?hey you probably even read
things in newsletter articles!
Well I hope so anyway….
The big driver for webmasters currently appears to be
content and link building.?
While link building is important I don’t believe it makes
Queen.?Maybe a Prince.?Content and links DO go hand in
hand but, without relevance,?the Kingdom is doomed. Sorry I
will stop the analogy now! 
If your site is about finance, then finance content is best
supported by finance link exchanges.?Relevance!
If your site is about finance, then finance content
supported by casino link exchanges from a PR8 site while in
the short term may help,?but all the signs are saying this
is not a long term strategy.
Okay,so what is the best strategy?
Keep EVERYTHING relevant.?It is that simple.?
Make sure that you only swap or link to sites that are
relevant to the content on your pages.?Yes I am suggesting
link exchanging on pages of your site not a links page.
Links pages seem to be being abused.?There are rumours that
pages called links, resources or partners are not passing
page rank. You could be wasting your time building links
that are not giving you any benefits!
Delivering relevant links from relevant content is the
future.
Look at sites such as www.bbc.co.uk or
www.independent.co.uk.?News sites have the right idea.
They have 2 or 3 relevant internal links to other
articles on the same topic or links to internal tools that
are related. These usually can be found at the right hand
side of the article.
They also then have weblinks or external links to sites of
interest that are related to the topic.?These are relevant!
Another benefit of this is that with a content rich site you
can add hundreds of links quite legitimately and really add
some value both to your Rankings and your users.
With a content-poor site it is difficult, you have to add
link pages or create a links directory. A five page site
will need to add 10 or 12 good link pages to compete and
even then with algorithm changes, this may not be prudent.
Having a site with 400 pages means you can easily add 3
links per page, so you have 1200 link options straight away.
Hopefully this explains that relevance runs a close second
to content.
Always bear in mind when writing content that relevant
links will not only boost your search engine rankings,
but you will also add a service to your visitors.
2004 ?J2 Squared Limited. All Rights Reserved.
燡ason Hulott is Director of J2 Squared, leading specialists爄n Internet Consultancy牋whose specific aim is to drive more revenue爐o websites. Their main area of focus are the insurance,爁inance, and automotive industries.
Written by SEO Tipster on March 26th, 2006 with no comments.
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Looking to reach a bigger audience on the web? Blogs offer web masters a great way to expand their audience from visitors to participants. Many people are becoming more familiar and comfortable with blogs and participating by posting on them. This is great for a web master because not only do visitors come to your blog but also add fresh content.
Many people can easily monetize their blogs by having an AdSense account or posting advertisements on their blog. However, some blog owners use their blogs to draw traffic to their other high profile sites. Blogs can also help new web sites that have just been developed needed attention from search engine spiders. Search engine spiders usually follow links and index web sites that are deemed important.
If you never developed a blog before, it is extremely simple. You can use sites such as blogger.com to create a very decent looking blog site in a few minutes for free or build a blog as part of your web site using software called Wordpress. Wordpress is also free and very easy to set up. So if you are looking for a new area to expand in and a new audience to reach, check out blogs.
Written by SEO Tipster on March 26th, 2006 with no comments.
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Thousands of servers …billions of web pages…. the possibility of individually sifting through the WWW is null. The search engine gods cull the information you need from the Internet…from tracking down an elusive expert for communication to presenting the most unconventional views on the planet. Name it and click it. Beyond all the hype created about the web heavens they rule, let’s attempt to keep the argument balanced. From Google to Voice of the Shuttle (for humanities research) these ubiquitous gods that enrich the net, can be unfair …and do wear pitfalls. And considering the rate at which the Internet continues to grow, the problems of these gods are only exacerbated further.
Primarily, what you need to digest is the fact that search engines fall short of Mandrake’s magic mechanism! They simply don’t create URLs out of thin air but instead send their spiders crawling across those sites that have rendered prayers (and expensive offerings!) to them for consideration. Even when sites like Google claim to have a massive 3 billion web pages in its database, a large portion of the web nation is invisible to these spiders. To think they are simply ignorant of the Invisible Web. This invisible web holds that content, normal search engines can’t index because the information on many web sites is in databases that are only searchable within that site. Sites like www.imdb.com - The Internet Movie Database , www.incywincy.com - IncyWincy, the invisible web search engine and www.completeplanet.com - The Complete Planet that cover this area are perhaps the only way you can access content from that portion of the Internet, invisible to the search gods. Here, you don’t perform a direct content search but search for the resources that may access the content. (Meaning - be sure to set aside considerable time for digging.)
None of the search engines indexes everything on the Web (I mean none). Tried research literature on popular search engines? AltaVista to Yahoo, will list thousands of sources on education, human resource development, etc. etc. but mostly from magazines, newspapers, and various organizations’ own Web pages, rather than from research journals and dissertations- the main sources of research literature. That’s because most of the journals and dissertations are not yet available publicly on the Web. Thought they’ll get you all that’s hosted on the web? Think again.
The Web is huge and growing exponentially. Simple searches, using a single word or phrase, will often yield thousands of “hits”, most of which will be irrelevant. A layman going in for a piece of info to the internet has to deal with a more severe issue - too much information! And if you don’t learn how to control the information overload from these websites, returned by a search result, roll out the red carpet for some frustration. A very common problem results from sites that have a lot of pages with similar content. For e.g., if a discussion thread (in a forum) goes on for a hundred posts there will be a hundred pages all with similar titles, each containing a wee bit of information. Now instead of just one link, all hundred of those darn pages will crop up your search result, crowding out other relevant site. Regardless of all the sophistication technology has brought in, many well thought-out search phrases produce list after list of irrelevant web pages. The typical search still requires sifting through dirt to find the gold. If you are not specific enough, you may get too many irrelevant hits.
As said, these search engines do not actually search the web directly but their centralized server instead. And unless this database is updated continually to index modified, moved, deleted or renamed documents, you will land yourself amidst broken links and stale copies of web pages. So if they inadequately handle dynamic web pages whose content changes frequently, chances are for the information they reference to quickly go out-of-date. After they wage their never ending war with over-zealous promoters (spamdexers rather), where do they have time to keep their databases current and their search algorithms tuned? No surprise if a perfectly worthwhile site may go unlisted!
Similarly, many of the Web search engines are undergoing rapid development and are not well documented. You will have only an approximate idea of how they are working, and unknown shortcomings may cause them to miss desired information. Not to mention, amongst the first class information, the web also houses false, misleading, deceptive and dressed up information actually produced by charlatans. The Web itself is unstable and tomorrow they may not find you the site they found you today. Well if you could predict them, they would not be god!…would they?! The syntax (word order and punctuation) for various types of complex searches varies some from search engine to search engine, and small errors in the syntax can seriously compromise the search. For instance, try the same phrase search on different search engines and you’ll know what I mean. Novices… read this line - using search engines does involve a learning curve. Many beginning Internet users, because of these disadvantages, become discouraged and frustrated.
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Written by SEO Tipster on March 26th, 2006 with no comments.
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Are you a search engine optimizer that is looking for a way to create web sites that are on topic and in demand? Keyword tools can help. Keywords and keyword phrases can determine a hot web site from a cold one. If you are building a web site for profit or for success, look into keyword tools.
Today’s optimized web sites usually are monetized based on two factors, how much a keyword pays in advertisements and how many people search for a specific keyword. Keywords are a cornerstone to building a successful web site and if you don’t have a good keyword tool, you might find yourself not profitable.
There are many keyword tools available. One of the most popular is Keyword tracker. Keyword tracker will allow you to search any keyword and then give you a list of thousands of keywords that are related to that topic or key phrase. Keyword is very affordable and only costs a few dollars a day or less than $300 for the year.
There are also many paid sites that offer keywords and keyword tools. No matter what kind of keywords you are looking for you can usually find it at private keyword sites. So if you want to build a profitable web site, look into keyword tools.
Written by SEO Tipster on March 26th, 2006 with no comments.
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