You finally have a website and you are ready to sit back and let the visitors start rolling in. How does that saying go? "If you build it they will come." This may be true in Hollywood but certainly not true in the case of your website. You need to constantly work at improving your site to ensure that your website achieves a decent search engine ranking. This is a process that doesn’t happen over night but with some concentrated effort you can get better search engine rankings. Here are some tips on getting to the top of the search engines.
Keep your design simple! Avoid gratuitous uses of flash, images/graphics, and special effects. As cool as these effects are, they hinder or sometimes block the search engine from seeing your sites content. Whenever possible use external elements (stylesheets and javascript). Less code cluttering up your page means search engines can find and index your content easier, leading to better search engine rankings.
Research your competition and choose your keywords carefully. Keyword phrases tend to be more effective. For example: use "Toronto real estate web design" instead of web design. This could mean the difference between competing with 6 million websites or 100 thousand.
Make sure your web pages include good meaty content of at least 250-300 words per page. Search Engines analyze the relevancy of your page/site based on the content. Your keywords should be represented in your content ? if your keywords are not represented, either you have chosen the wrong keywords or you haven’t thought out your content properly. Search engines like sites that change their content regularly so find ways to keep your content fresh but the message clear.
Use Meta tags (title tag, description tag and keywords tag) properly and use different Meta tags on each page of your site! Make sure your title is relevant and between 50 and 60 characters. Your description should not exceed 150 characters and should summarize the content of your page. Most importantly make sure the words/phrases in your keywords tag are represented in your content.
Use alternate image tags. Besides being a good design practice, alternate image tags help the search engines verify the importance of the images on your page. When appropriate use your keyword choices in your alt image tags.
Avoid using only image based navigation on your site. If you are using images as links to your other pages, make sure you absolutely use alternate image tags. Ideally you should also include text based links somewhere on your web page as well. You see this quite often in the footer of some web pages although you can always include test links in the content of your pages as well. Text based links help the search engines find ALL your pages not to mention they make your site more assessable. If your site is complex you should include a site map to help your visitors and the search engines find their way around your site. If you are using a sitemap put the link near the top of your page so that the search engine finds it quickly.
Use heading tags and bold to emphasize your keywords. Don’t over do this! If you have chosen your keywords properly, your keywords should already be in weighted areas of your carefully written content.
Do NOT use auto submit services to submit your site to the major search engines. As long as you have incoming links to your site from a site that has been indexed your web site should automatically be indexed. If you need to submit your website to a search engine do it manually and only once.
Research and gather external links from sites that are relevant to your own. If your site is promoting health food a link from a human resources site will not help your website rankings and may actually penalize your site.
To get better search engine rankings you need to keep it simple, natural and use your common sense. Don’t try to trick the search engines as this can often result in getting your site banned or dropped from the index.
Remember, it can takes month for your optimization efforts to pay off, but when they do you will enjoy better search engine rankings!
© 2005 Tanya Beaudoin o/a Office on Demand, All rights reserved. You are free to use this article in its entirety, as long as you include complete attribution, including live web site link. Please also notify Mrs. Beaudoin as to where the material will appear.
The attribution should read:
"Tanya Beaudoin, B.A. owns and operates a Web Design Company ? OOD Web & Graphic Design Studio - that specializes in e-solutions and graphic design (including web design, search engine optimization and internet marketing products like e-stationary and newsletters). To learn more about getting better search engine rankings, please visit Tanya’s web site at http://www.officeondemand.ca
Written by SEO Tipster on February 15th, 2008 with no comments.
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Search Engine Optimization (SEO) is something you should be aware of before creating a site. Make sure you’ve done careful researches on the best keywords to use. Using the wrong keywords would eliminate your site from search engines forever!This keyword-tweaking game for a site is often called OnPage Optimization. In order to rank high in search engines, make sure you execute these tasks:
1. Include your keywords in the domain name
2. Include them also in the page title
3. Use “h1″ and “h2″ header tags
4. Type some keywords in bold, italic and underline
5. Put your keywords at the beginning and end of your webpage
6. Named all the images or graphics after your keywords
A wrong thing to do is performing unnecessary keyword-filling! This could make your site banned by search engines. An example of unnecessary keyword-filling is by putting hidden texts all over your webpage. Did it ever cross your mind? Well don’t do that silly thing!
Also don’t fill your meta tag, alt image tag, or title tag with keywords. You will get caught and your site will be banned for this!
After all, there is another important factor that has a huge impact on your site’s ranking in search engines. It’s the OffPage Optimization. I’ll write about it in another article!
Copyright 2005 Farid Aziz.
Farid Aziz is a full-time Internet Marketer. Reveal more of his FREE tips and strategies on Internet Marketing and get a FREE Course on How to Make Money Online with Your Hobby at Internet Marketer Sells
Written by SEO Tipster on December 9th, 2007 with no comments.
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You have put lot of sweat in making your site. Now you want it to engender revenues and only source of traffic is search engines. You have completed your seo optimization well but there is no precursor of any traffic. Yes Google places new sites in “Sandbox” and this means that your site would not rank well for high traffic keywords for a certain period. This phenomenon is called as “Sandbox”. What if your site is in “Sandbox” or on hold? Should you hang around or is there any way out. Lets look at few of them:Have a slow and sturdy link campaign (taking Google new patent into consideration)
Google’s new patent indicates some of the point clearly why many sites are thrown into sandbox for long. By keeping below points into consideration, you could shorten the time span of sandbox for your site.
# Go for everlasting link exchange. Don’t buy links, which will evaporate once you stop payments.
# Have a slow and steady enlargement of links. Don’t do it fast.
# Have a permanent anchor text in your links. Think well before you make use of one.
# Use multiple anchor text
# Have links from the pages, which are updated regularly
Start a PPC campaign
Get traffic from PPC campaign starting from Google Adwords and you could get instant traffic from the day you launched your site. You could work on your budget and come up with a figure where you could make some money after spending on Pay per click. In the mean time, you could make the list of keywords, which works, for you in the Adwords campaign and incorporate them into your site.
Add new pages
Get into habit of adding minimum of 1 content rich page to your site every day. This will not only prepare your site for higher traffic but also get your site crawled by search engines regularly. This could bring your site out of sandbox faster.
Amitabh Shukla, Personal blog for the author is at Seo Expert India
Written by SEO Tipster on December 3rd, 2007 with no comments.
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If you are a webmaster, then you’ve probably submitted your website to several directories, you may even run one yourself. There are thousands and thousands of directories out there on the net and they all have their advantages and disadvantages. Good webmasters need to be able to evaluate these differences to assess what directories will be worth the time, effort and money to submit to.Traffic
While all webmasters would like more traffic, and often have the goal of obtaining more visitors from directory submissions, the truth of the matter is that most directories don’t bring in very many visitors. Even DMOZ, one of the largest and most popular directories on the web, brings in few surfers for many sites listed there. And other directories that spend several thousand dollars each month on advertising may only bring a few visitors.
Now don’t get me wrong, sites in popular directories listed in a good spot near the top of popular categories many indeed see a nice amount of visitors, but this is the exception rather than the rule. But even one visitor a month is better than none.
SEO
The top search engines build rankings to a lesser degree based from on-page factors, like how many times your keyword appears on your page, or if the keyword is used with bolding, italics, H1 or H2 tags, etc. To a larger degree, search engines rank pages based on what the rest of the web has to say about them. This means that links to your website count as positive votes, and the anchor text in these links helps categorize the content of your page. If the rest of the web says a webpage is about a “miserable failure”, search engines will take that strongly into consideration, regardless of what the webpage in question says it is about.
The main point being that directories provide webmasters with a way to vote for their own website by getting a new link. With respect to categorization, the downside with most directories is that instead of linking to your site with your keyphrase as the anchor text, they link to your site through the title which only provides some categorization depending on the title. Worse, directories sometime use the URL as the anchor text which provides no categorization benefit at all. But the absolute worst way that a directory can link out to your site is through a tracking-script URL which allows the directory software to count hits to your site, but provides no SEO benefit at all. The ideal case would be a directory that used a direct link with your selected keyphrase as the anchor text, but this is very rare.
One final SEO factor to consider, is the difference between floating text links and links that are naturally embedded within content. Search engines understand that natural in-content links may provide more accurate anchor text, and that floating links are often used with links purchased for SEO benefit. If you can get your anchor text link from within surrounding content text, that is the ideal case.
Saturation
Another factor to look at is the saturation of a directory. This simply means how full is the directory, or targeted subcategory, with other websites. If you take Google PageRank into consideration the idea of a link as a vote, as discussed above, becomes more complex. Really each page has a certain varying amount of voting power (PageRank), and this voting power is divided between all the links on the page. In practice, this means that if a link to your site is the only one on the page, it will get the most benefit as it gets the full voting power possible from the page. This is rarely the case, as there are usually multiple directory entries which all share the PageRank. If the directory has grown to 100s of links per category it has reached the saturation point and the benefit of being listed is diminished. So, the best time to get into a good new directory is at the beginning!
Free vs. Paid
Some directories are free, some require a reciprocal link and some require a onetime payment or a recurring payment. Yahoo’s directory, for example, requires a recurring annual payment of $299. DMOZ is free, but many sites wait for years to be listed. One of the advantages of paid directories, is that the fact that they are not free, slows down the submissions, which in turn slows down the saturation of the directory. This factor can make a purchased directory entry a very worthwhile investment, these directories are often of higher quality as well, which makes them a better resource for users, which can make them a better source of traffic than junky free directories.
One thing to note here, is that you definately want to avoid FFA link pages. Free-for-all link pages are typically uncategorized lists of links that often require no administrative review for submission, this results in a spammy, uncategorized, saturated list of links that you really don’t want to be associated with. So, in summary, take avantage of the quality free directories, but don’t write off the paid directories if you are seeking to gain high quality backlinks.
Introducing SEOMA
Now that you are aware of some considerations for selecting directories to submit to, I’d like to introduce you to a new directory you may be interested in. SEOMA was designed from the ground-up to maximize the SEO benefit for listed sites. While most directories ask for just your URL, Title and Description, SEOMA also requests your desired anchor text. This anchor text is used exclusively to link out to your site, maximizing the benefit of the new backlink. And another optimized feature of SEOMA, is that if your anchor text appears within your description, it will automatically be hyperlinked on the custom detail page which is provided in addition to the standard directory listing. Your link will be the only outbound link on this page. So, you get a custom anchor text link from an on-topic category page, plus another custom anchor text link from a dedicated detail page for at least two outbound links per site.
Visit SEOMA
Mark is the creator of many popular websites including Money Talk and SEOMA.
Written by SEO Tipster on September 25th, 2007 with no comments.
Read more articles on SEO Articles.
If you are a webmaster, then you’ve probably submitted your website to several directories, you may even run one yourself. There are thousands and thousands of directories out there on the net and they all have their advantages and disadvantages. Good webmasters need to be able to evaluate these differences to assess what directories will be worth the time, effort and money to submit to.Traffic
While all webmasters would like more traffic, and often have the goal of obtaining more visitors from directory submissions, the truth of the matter is that most directories don’t bring in very many visitors. Even DMOZ, one of the largest and most popular directories on the web, brings in few surfers for many sites listed there. And other directories that spend several thousand dollars each month on advertising may only bring a few visitors.
Now don’t get me wrong, sites in popular directories listed in a good spot near the top of popular categories many indeed see a nice amount of visitors, but this is the exception rather than the rule. But even one visitor a month is better than none.
SEO
The top search engines build rankings to a lesser degree based from on-page factors, like how many times your keyword appears on your page, or if the keyword is used with bolding, italics, H1 or H2 tags, etc. To a larger degree, search engines rank pages based on what the rest of the web has to say about them. This means that links to your website count as positive votes, and the anchor text in these links helps categorize the content of your page. If the rest of the web says a webpage is about a “miserable failure”, search engines will take that strongly into consideration, regardless of what the webpage in question says it is about.
The main point being that directories provide webmasters with a way to vote for their own website by getting a new link. With respect to categorization, the downside with most directories is that instead of linking to your site with your keyphrase as the anchor text, they link to your site through the title which only provides some categorization depending on the title. Worse, directories sometime use the URL as the anchor text which provides no categorization benefit at all. But the absolute worst way that a directory can link out to your site is through a tracking-script URL which allows the directory software to count hits to your site, but provides no SEO benefit at all. The ideal case would be a directory that used a direct link with your selected keyphrase as the anchor text, but this is very rare.
One final SEO factor to consider, is the difference between floating text links and links that are naturally embedded within content. Search engines understand that natural in-content links may provide more accurate anchor text, and that floating links are often used with links purchased for SEO benefit. If you can get your anchor text link from within surrounding content text, that is the ideal case.
Saturation
Another factor to look at is the saturation of a directory. This simply means how full is the directory, or targeted subcategory, with other websites. If you take Google PageRank into consideration the idea of a link as a vote, as discussed above, becomes more complex. Really each page has a certain varying amount of voting power (PageRank), and this voting power is divided between all the links on the page. In practice, this means that if a link to your site is the only one on the page, it will get the most benefit as it gets the full voting power possible from the page. This is rarely the case, as there are usually multiple directory entries which all share the PageRank. If the directory has grown to 100s of links per category it has reached the saturation point and the benefit of being listed is diminished. So, the best time to get into a good new directory is at the beginning!
Free vs. Paid
Some directories are free, some require a reciprocal link and some require a onetime payment or a recurring payment. Yahoo’s directory, for example, requires a recurring annual payment of $299. DMOZ is free, but many sites wait for years to be listed. One of the advantages of paid directories, is that the fact that they are not free, slows down the submissions, which in turn slows down the saturation of the directory. This factor can make a purchased directory entry a very worthwhile investment, these directories are often of higher quality as well, which makes them a better resource for users, which can make them a better source of traffic than junky free directories.
One thing to note here, is that you definately want to avoid FFA link pages. Free-for-all link pages are typically uncategorized lists of links that often require no administrative review for submission, this results in a spammy, uncategorized, saturated list of links that you really don’t want to be associated with. So, in summary, take avantage of the quality free directories, but don’t write off the paid directories if you are seeking to gain high quality backlinks.
Introducing SEOMA
Now that you are aware of some considerations for selecting directories to submit to, I’d like to introduce you to a new directory you may be interested in. SEOMA was designed from the ground-up to maximize the SEO benefit for listed sites. While most directories ask for just your URL, Title and Description, SEOMA also requests your desired anchor text. This anchor text is used exclusively to link out to your site, maximizing the benefit of the new backlink. And another optimized feature of SEOMA, is that if your anchor text appears within your description, it will automatically be hyperlinked on the custom detail page which is provided in addition to the standard directory listing. Your link will be the only outbound link on this page. So, you get a custom anchor text link from an on-topic category page, plus another custom anchor text link from a dedicated detail page for at least two outbound links per site.
Visit SEOMA
Mark is the creator of many popular websites including Money Talk and SEOMA.
Written by SEO Tipster on September 25th, 2007 with no comments.
Read more articles on SEO Articles.
Is your website listed on search engines? When people search for you, does your site show up on page 1 or page 20 of the search engine results?
Optimizing your site to get it ranked highly on the search engines can be a complicated subject. To simplify things, it’s helpful to first understand how search engines add sites to their database. Then we’ll cover some tips that you can put on your own website that will help you to get listed on search engines and get a higher ranking.
The Major Players
Let’s start off with the major search engines, the ones that most people use. Google is the most widely used search engine with Yahoo and MSN searches following close behind. While there are thousands of search engines, it’s always a good idea to start with submitting your website to the three largest. Why? Because 95% of all searches go through either Google, Yahoo or MSN.
Who Is Powered by Whom?
Many search engines do not have their own database, but rely instead upon data supplied by someone else. This is important to know so that you can submit your site to the most popular search engine databases first. For example, AOL Search and Yahoo Search get data from Google, while MSN and HotBot get some data from Inktomi.
How Search Engines Read Your Site
There are two ways search engines read your site: automated (crawlers) and human-entered (directories). Crawlers follow the links found on your site and enter your site into their search database based on text they find on your pages. This text is either found on your public pages, or the text keywords found in behind-the-scenes “meta tags”. The amount of your keywords found on your page, the more weight it has with the search engines and the higher your ranking. But in case you think you can load your page with keywords in order to fool the search engine, think again. Search engines are smart and you can be penalized for “spamming” keywords on your website. Major crawlers include Google, AltaVista and Inktomi.
Human Directories are few and far between. Just imagine hiring enough people to research the millions of website on the Internet! It’s no wonder they’re steadily being replaced by automated crawlers. Yahoo is one of the most famous human directories, where real people actually evaluate your site and categorize it in their database directory. More and more these search engines are relying on partial automation for categorizing and listing new sites in the search engine database. In addition, getting your listing in a Directory for free can take months. Some human directories are charging a fee for business sites to be included in their directory.
How Search Engines Index and Rank Your Site
Search engines use several techniques to determine which category your site belongs in and what keywords or key phrases people will use to find your site when using the search engine.
When submitting your site to search engines, they will ask you four things: the title of your site, a short description of your site, your keywords or key phrases (what words or phrases people typically use to search for sites like yours) and what category your site belongs in. Then they will often crawl your site, checking to see if the keywords/key phrases you supplied match the text on your website. And remember, you will be penalized for spamming your keywords and rank LOWER because of it. Also it’s important to note that search engines can not read the text in graphics, so if you are using a graphic-based navigation or have your keywords on a graphic next to your logo, the search engine will not notice it.
Some search engines will rank your site based on your title, description and keywords that are supplied behind-the-scenes in special coding called “meta tags.” While not every search engine will read meta tags, it certainly can’t hurt to use them. Again, there are rules: your Title meta tag can’t be more than 100 characters, your Description meta tag can’t be more than 250 characters, and your Keyword meta tag can’t be more than 1,000 characters. And anti-spamming of keywords applies to meta tags as well ? no more than six instances of the same word in your Keyword meta tag or you’ll be penalized by the search engine. For example, if my key phrases include “business coach,” “starting a business,” and “small business coach,” that counts as two uses of the word “coach” and three uses of the word “business”.
Submitting Your Site to Search Engines
Once your site is primed and ready for the search engines, then you have to submit it to them. You have two choices: either go to each search engine and submit your site individually, or use a search engine submission tool. Remember that the majority of searchers use either Google, Yahoo or MSN, so consider submitting to those first. You’ll often find a link on their main page where you can add a site to their search engine. If you want to automate the process, use an automated submission tool. Make sure the submission search tool you select will analyze your site to tell you if you’re really ready to submit, then submit your site to the top search engines for you.
Preparing your site for submission to search engines can feel like a daunting task. With these tips in mind, you’ll save yourself a lot of time and frustration when it comes time to submitting your site and rank higher in search results.
See you on the Internet!
About The Author
Karyn Greenstreet is a Small Business Coach and Self Employment Expert with 23 years of self-employment and computer industry experience. She shares tips, techniques and strategies with self-employed people to create and grow their businesses, stay focused and motivated, and perform at their peak. Visit her website at www.PassionForBusiness.com
Written by SEO Tipster on September 24th, 2007 with no comments.
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It’s Monday and You are looking at removing a section of your webpages and have decided to move another section of your website to another folder. Now as an SEO, you would know this would be a suicidal move considering how it would affect your search engine rankings on the search engines (If not handled properly). So how can you go about making changes which would have the least impact on your website’s rankings.Step 1 - You need to know what kind of HTTP header to use, 404, 301, 302 or 200. The 2 HTTP headers that you would require for this example, would mainly be 404 - page cannot be found and 301 - permanent redirect.
Step 2 - Now find relevant or related content that is similar to the content that you are going to remove. This way, your users would still be able to find subject related content. Make sure you do a URL mapping of all the new landing pages, as you would be needing them for the redirects later.
Step 3 - Once you have manage to map out all the related pages, you can now set the type of HTTP header each page should have. For those with related content, put the 301 HTTP code and for those without, place 404 HTTP code. This would allow the search engines to know which pages have been permanently moved and which have been deleted and would be removed from the search engine index.
NOte - It is best to conduct a 301 redirect for pages that have been uploaded for sometime, as your pages might have good quality inbound links which you wouldnt want to waste.
Also when you conduct a 301 redirect, you might experience a drop in traffic and rankings as the search engines need time to update their algorithms.
Written by SEO Tipster on August 10th, 2007 with no comments.
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Many search engine optimization companies will sell you a search engine optimization package that addresses many of the major aspects of search engine optimization. These aspects include, but are not limited to, use of file names, alt tags, h1 tags, keyphrase density, meta tag optimization, link analysis and the like. These are all key aspects of a good search optimization.However, one problem is that the major search engines (especially Google) not only rank pages upon relevant content (which is determined by the factors listed above, and more), but by fresh content as well. What this means to you is that, even after your site has been “optimized to the max”, your rankings will increase to a certain level and then not go much higher. To get to the top and stay there, your site should deliver fresh, relevant content on a regular basis. Depending upon the nature of your business, your competition, and targeted keyphrases, the rate at which you should add content to your site can vary from monthly to daily.
The delivery of fresh content to your site, in a form that is readable by search engines (i.e. not through the use of javascript, iframes, or the like) requires a dynamic, database driven content management system.
The most cost effective way to achieve this is through the use of a weblog that sits on your server and resides under your domain name. Updating the weblog with rich articles or commentary, broadcasting this information to the internet, and allowing users to post comments, achieves the following:
1) Increases the number of inbound links to your website
2) Increases the frequency at which major search engines will spider or crawl your site
3) Increases interactivity for the web user
4) Improves your search engine ranking
For further information, you may contact ArteWorks toll free at 877-336-8266, or visit http://www.arteworks.biz.
Matt Foster, CEO, Arteworks Business Class - Search Engine Optimization Expert since 1995
http://www.arteworks.biz
Written by SEO Tipster on July 25th, 2007 with no comments.
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The company I am working for is looking at increasing our department, particularly we are looking for a SEO. So I had the ad placed in my IM, and a friend of mine answered the called, but she asked
What is SEO?
Security Executive Officer… I went No, haha….
Ok I am bored 
Written by SEO Tipster on July 7th, 2007 with no comments.
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I was reading Rmccarley’s 27 link building tips over at linkersunion.com today and I thought it was a great list, which inspired me to come out with my version of effective free link building techniques. These link building techniques have helped me successfully gain inbound links on my projects.Hope this would be helpful to you.
1. Ask and you shall receive
When it comes to link building, I am very pro about this option for there’s always no harm in asking. You never know what might happened, with a simple email request.
But it might not be the most effective or efficient method.
A sample guideline that I use for my link building:
- Introduce yourself, place your name in the email
- What do you do, short statement would be great (think towards a catch phase)
- Why do you think they should link to your website
- Call to action, a link or codes for them to cut and paste onto their website.
2. Thou shall build make new friends online
Relationships in life is very important, even in the digital world having a big network of friends helps increase your chances of getting new inbound links. This shouldn’t be the recipocal type of link strategy, let it work like a refer a friend model.
You can start by going to social networking sites like friendster.com, AdGabber.com, to name a few.
3. Take the first step list topic related websites on your blogroll
By making the first move and adding related websites on your blogroll, it helps increase the chance for these websites to link back to you or at least you can approach them easier when you are trying to be friends.
Why not start now by adding my website on your blogroll, I would add you if your website is search related 
4. Talk to your vendors
If you are an in-house SEO paying alot for some of your vendor services, just go ahead ask your vendors for a link. If they say no, you can try to entice them by saying you can use us as a case study for your future clients on their website.
5. Compile a list of freebies
Everyone loves FREE stuff, you can either create some white papers, templates or tools for all to use. People will link to you, but wait to make things easier, you can compile your list of freebies on the internet and offer them on your website (of course keep the acknowledgement). People will still link to you if your resource is good stuff.
6. Help others while helping yourself - donate, sponsor or contribute to a good cause
Money doesnt need to change hands here, depending on your business. If you are running a SEO consultancy firm, you could help them optimize their websites for greater exposure, or if you are a lawyer you can provide free advice or if you want you can volunteer to help out at their location in exchange for that link. Sound like pretty hard work, but at least you are doing some good in the process of gaining that link right.
7. Know thy enemy’s strength, Investigate your competition
I know it’s commonly said the enemy of your enemy(competition) is your friend. But in the link building world, the friend of your enemy is also your friend. Why, because by doing a link:www.domain.com on your enemy the search engines would return a set of links that are already linking to your competitor. So being good link builders, you would definately go to these websites and ask for a link right, after all they are already listing your competitors.
Note: Google returns a sample number of backlinks and for Yahoo you got to use siteexplorer.yahoo.com.
8. Share your knowledge, answer questions on Yahoo Answers
Go to answers.yahoo.com and see what are the questions being asked that you have answers too. Answer them and place a link as your sign off or within the answer (if it makes sense). Its a way to get traffic and some link love, give it a try.
PS: if this is helpful to you why not drop me a comment.
Written by SEO Tipster on June 28th, 2007 with no comments.
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